Marketing Manager

Posted:
2/24/2026, 11:01:33 AM

Location(s):
Virginia, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

     

JOB DESCRIPTION:

Position Overview

We are seeking a commercially driven and execution-focused Marketing Manager to accelerate business growth in the China market.

This role requires a strong sales mindset, hands-on field engagement, and proven team leadership capability. The ideal candidate has solid experience in cardiovascular and/or neurovascular high-value medical device industry and understands how to translate marketing strategy into measurable commercial outcomes.

The position plays a critical role in driving revenue growth, leading cross-functional collaboration, executing high-impact academic initiatives, and ensuring stable product supply to support sustainable business expansion.

Key Responsibilities

1. Revenue-Driven Marketing Strategy & Business Ownership

            •           Develop and execute annual marketing plans aligned with China commercial objectives and global strategy

            •           Translate business goals into actionable marketing initiatives with clear revenue and market share targets

            •           Monitor key KPIs including sales growth, tender win rate, product penetration, and marketing ROI

            •           Identify growth acceleration opportunities and proactively address business gaps

            •           Take ownership of assigned product portfolio performance

2. Cross-Functional Leadership & Business Alignment

            •           Drive strong collaboration with Sales, Regulatory, Clinical Affairs, Supply Chain, Finance, and Global Marketing

            •           Act as a strategic bridge between China commercial team and global headquarters

            •           Ensure marketing initiatives comply with regulatory and compliance requirements

            •           Partner closely with Supply Chain to secure stable product availability and optimize inventory planning

            •           Support demand forecasting accuracy to minimize supply disruption risks

3. Field-Focused Product Management & Launch Excellence

            •           Lead product lifecycle management, including launch planning and commercialization strategy

            •           Conduct regular field visits to understand customer needs and competitive landscape

            •           Develop competitive response strategies and pricing recommendations

            •           Design and deliver structured product training and sales enablement programs

            •           Ensure effective execution of go-to-market initiatives in collaboration with Sales

4. Academic Leadership & Key Project Execution

            •           Lead and execute strategic academic projects with clear commercial objectives

            •           Build and maintain strong relationships with KOLs in cardiovascular and neurovascular fields

            •           Drive high-impact congress activities and hospital-level academic programs

            •           Track and evaluate ROI of key academic initiatives

            •           Support major tenders, listing processes, and strategic account development

5. Team Leadership & Capability Development

            •           Lead, coach, and develop marketing team members

            •           Set clear performance objectives and ensure accountability

            •           Build a high-performance, commercially oriented marketing team

            •           Foster a culture of ownership, collaboration, and execution excellence

Qualifications

Education

            •           Bachelor’s degree or above in Medical, Biomedical Engineering, Marketing, or related field

            •           MBA preferred

Experience

            •           Minimum 8 years of experience in the medical device industry

            •           Solid experience in cardiovascular and/or neurovascular high-value consumables

            •           Proven marketing team management experience with direct reports

            •           Sales experience in medical devices is highly preferred

            •           Experience in multinational medical device companies is a plus

Core Competencies

            •           Strong commercial acumen and sales-oriented mindset

            •           Strategic thinking with strong execution capability

            •           Excellent cross-functional collaboration skills

            •           Strong analytical and data-driven decision-making capability

            •           Influencing and leadership skills

            •           Fluent English communication (written and spoken)

            •           Ability to work effectively in a fast-paced, matrix organization

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Sales Support & Administration

     

DIVISION:

CRM Cardiac Rhythm Management

        

LOCATION:

China > Shanghai : Unit 02-07, 15th Floor,Henderson 688,No.688 West Nanjing Road, Jingan District, Shanghai

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

     

     

     

Abbott

Website: https://abbott.com/

Headquarter Location: Illinois City, Illinois, United States

Employee Count: 1001-5000

Year Founded: 1944

IPO Status: Public

Last Funding Type: Post-IPO Debt

Industries: Biotechnology ⋅ Emergency Medicine ⋅ Genetics ⋅ Health Care ⋅ Health Diagnostics ⋅ Manufacturing ⋅ Medical ⋅ Medical Device ⋅ Nutrition ⋅ Pharmaceutical