Posted:
2/24/2026, 11:01:33 AM
Location(s):
Virginia, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
Position Overview
We are seeking a commercially driven and execution-focused Marketing Manager to accelerate business growth in the China market.
This role requires a strong sales mindset, hands-on field engagement, and proven team leadership capability. The ideal candidate has solid experience in cardiovascular and/or neurovascular high-value medical device industry and understands how to translate marketing strategy into measurable commercial outcomes.
The position plays a critical role in driving revenue growth, leading cross-functional collaboration, executing high-impact academic initiatives, and ensuring stable product supply to support sustainable business expansion.
Key Responsibilities
1. Revenue-Driven Marketing Strategy & Business Ownership
• Develop and execute annual marketing plans aligned with China commercial objectives and global strategy
• Translate business goals into actionable marketing initiatives with clear revenue and market share targets
• Monitor key KPIs including sales growth, tender win rate, product penetration, and marketing ROI
• Identify growth acceleration opportunities and proactively address business gaps
• Take ownership of assigned product portfolio performance
2. Cross-Functional Leadership & Business Alignment
• Drive strong collaboration with Sales, Regulatory, Clinical Affairs, Supply Chain, Finance, and Global Marketing
• Act as a strategic bridge between China commercial team and global headquarters
• Ensure marketing initiatives comply with regulatory and compliance requirements
• Partner closely with Supply Chain to secure stable product availability and optimize inventory planning
• Support demand forecasting accuracy to minimize supply disruption risks
3. Field-Focused Product Management & Launch Excellence
• Lead product lifecycle management, including launch planning and commercialization strategy
• Conduct regular field visits to understand customer needs and competitive landscape
• Develop competitive response strategies and pricing recommendations
• Design and deliver structured product training and sales enablement programs
• Ensure effective execution of go-to-market initiatives in collaboration with Sales
4. Academic Leadership & Key Project Execution
• Lead and execute strategic academic projects with clear commercial objectives
• Build and maintain strong relationships with KOLs in cardiovascular and neurovascular fields
• Drive high-impact congress activities and hospital-level academic programs
• Track and evaluate ROI of key academic initiatives
• Support major tenders, listing processes, and strategic account development
5. Team Leadership & Capability Development
• Lead, coach, and develop marketing team members
• Set clear performance objectives and ensure accountability
• Build a high-performance, commercially oriented marketing team
• Foster a culture of ownership, collaboration, and execution excellence
Qualifications
Education
• Bachelor’s degree or above in Medical, Biomedical Engineering, Marketing, or related field
• MBA preferred
Experience
• Minimum 8 years of experience in the medical device industry
• Solid experience in cardiovascular and/or neurovascular high-value consumables
• Proven marketing team management experience with direct reports
• Sales experience in medical devices is highly preferred
• Experience in multinational medical device companies is a plus
Core Competencies
• Strong commercial acumen and sales-oriented mindset
• Strategic thinking with strong execution capability
• Excellent cross-functional collaboration skills
• Strong analytical and data-driven decision-making capability
• Influencing and leadership skills
• Fluent English communication (written and spoken)
• Ability to work effectively in a fast-paced, matrix organization
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
Website: https://abbott.com/
Headquarter Location: Illinois City, Illinois, United States
Employee Count: 1001-5000
Year Founded: 1944
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Biotechnology ⋅ Emergency Medicine ⋅ Genetics ⋅ Health Care ⋅ Health Diagnostics ⋅ Manufacturing ⋅ Medical ⋅ Medical Device ⋅ Nutrition ⋅ Pharmaceutical