Country Brand Lead (CBL) Prevenar Adult – Philippines

Role Summary

Lead the Prevenar Adult portfolio in the Philippines with a primary focus on retail activation and strategic partnerships. Drive brand growth through pharmacy engagement, omnichannel campaigns, and cross-functional collaboration aligned with global and regional strategies.

Key Responsibilities

• Strategy & Leadership: Develop localized brand plans and ensure alignment with global and regional directions

• Retail Activation: Implement programs with major pharmacy chains, MDC, Watsons, etc and immunizing pharmacists to boost vaccination uptake.

• Partnerships: Build alliances with retail networks and healthcare stakeholders to expand access.

• Specialty Expansion: Beyond pulmo and IDS, ie. nephro, cardio, endo, etc

• Execution: Manage forecasting, pricing, and supply planning; monitor retail KPIs.

• Omnichannel Engagement: Drive consumer awareness via digital campaigns and in-store activation.

• Collaboration: Work with medical, regulatory, and commercial teams to ensure compliance and impact.

• Financial accountability: Strong P&L management and meet revenue target and IBT achievement

Qualifications

• Strategic thinker with strong execution skills.

• Experience in vaccines or pharmaceutical marketing preferred.

• Ability to lead cross-functional teams and manage partnerships.

• Excellent communication and stakeholder management.

  
Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research