Posted:
1/26/2026, 1:15:30 AM
Location(s):
Illinois, United States ⋅ Lake Forest, Illinois, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
About Abbott
Abbott Rapid Diagnostics is part of Abbott’s Diagnostics family of businesses, bringing together exceptional teams of experts and industry-leading technologies to support diagnostic testing, which provides essential information for the treatment and management of diseases and other conditions.
The Opportunity
As the Sr Marketing Specialist and Event Coordinator in our Lake Forest, IL or Kansas City, MO location, this role leads the end-to-end planning, coordination, and execution of trade shows and industry events, including cross functional alignment, goal setting, vendor negotiation, logistics management, and onsite execution. It oversees comprehensive marketing performance analytics, covering ROI calculations, email campaigns, webinars, website activity, Salesforce lead and opportunity tracking, and event performance reporting to drive data informed decision making. The position also supports B2B communications efforts and partners closely with Commercial Excellence, Marketing, and Sales teams to ensure seamless lead management and pipeline visibility. Additional responsibilities include managing contracts, sponsorships, subscriptions, associations, and coordinating with procurement and finance to support broader marketing operations and relationship management.
What You'll Work on
Lead end-to-end trade show and event planning, coordination and logistics:
Vendor coordination, contracts, purchasing, booth planning and execution, outreach coordination
Cross-functional communication, alignment and approvals, team assignments
Negotiation and relationship management with vendors
ROI calculation
Sales leads processing, system uploading and assignment
• Oversight, tracking, and reporting of marketing metrics and KPIs, including:
Email campaigns
Webinars
Website
Leads/Opportunities in SFDC
Events
• Support with B2B Comms, email campaigns and sales collateral materials
• Coordination with Commercial Ex, Marketing, and Sales for lead management and tracking
• Miscellaneous support with contracts, sponsorships, subscriptions, association relationship management, coordination with procurement and finance
Required
Preferred
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance.
Financial security through competitive compensation, incentives, and retirement plans.
Health care and well-being programs including medical, dental, vision, wellness, and occupational health programs.
Paid time off.
401(k) retirement savings with a generous company match.
The stability of a company with a record of strong financial performance and a history of being actively involved in local communities.
An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
The base pay for this position is
$78,000.00 – $156,000.00In specific locations, the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
Website: https://abbott.com/
Headquarter Location: Illinois City, Illinois, United States
Employee Count: 1001-5000
Year Founded: 1944
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Biotechnology ⋅ Emergency Medicine ⋅ Genetics ⋅ Health Care ⋅ Health Diagnostics ⋅ Manufacturing ⋅ Medical ⋅ Medical Device ⋅ Nutrition ⋅ Pharmaceutical