• Bachelor’s degree in business or a related field required

• Minimum 10 years of work experience in data strategy, analytics, or business intelligence role, preferably within a major professional/collegiate sports team or league (NHL, MLB, MLS, NBA, NFL, NCAA).

• Proven management/leadership experience required

• Strong technical proficiency including: Advanced Tableau skills, including dashboard development and visualization best practices

• Strong Excel and PowerPoint skills

• Intermediate-to-advanced SQL proficiency

• Experience with Python or R, or AI development applications (e.g. Cursor) preferred (for statistical modeling, automation, or data manipulation)

• Familiarity with fan data platforms, CRM systems, or ticketing data ecosystems a plus

• Salesforce CRM experience preferred, but not required

• Ability to distill complex data into simple, actionable insights for senior leadership

• Strong interpersonal skills with the ability to influence cross-functional teams and build trusted partnerships

• Experience with reporting and business intelligence tools required, as well as familiarity with accounting procedures and principles

RESPONSIBILITIES/DUTIES

• Lead the execution of enterprise-wide ticketing, pricing, and revenue optimization strategies in partnership with Marketing, Ticketing, Events, and Executive Leadership, aligning short- and long-term business objectives across the PGA TOUR event portfolio.

• Establish the strategic vision and governance framework for ticket sales performance analytics, directing the development of executive-level dashboards, forecasting models, KPI reporting, and actionable insights to drive revenue growth and business decision-making.

• Own ticket sales strategy initiatives, overseeing relationships with third-party partners and vendors related to dynamic pricing, secondary market strategy, travel packages, ticket distribution channels and event data consolidation.

• Partner with leadership and tournament stakeholders to identify, evaluate, and implement innovative data-driven solutions that enhance operational efficiency and fan acquisition, retention, and monetization.

• Lead cross-functional collaboration among Event Operations, Marketing, Sponsorship, Finance, Analytics, and Technology teams to ensure strategic alignment, seamless execution, and achievement of organizational growth objective.

• Monitor industry trends, competitive landscapes, consumer insights, and emerging market opportunities to inform strategic recommendations and maintain the PGA TOUR's leadership position in ticketing innovation.

• Implement strategic business initiatives and performance goals to deliver measurable results and continuous improvement across the ticketing function.

• Special projects or other duties as assigned