The Senior Executive, Sales & Promotion of Agency Distribution drives agency engagement and sales momentum through end-to-end planning and execution of recognition programs, events, promotions, and conferences. This role partners closely with Agency Leadership, Compensation, Marketing, Operations and Vendors to design impactful initiatives, manage events flawlessly, and track performance outcomes.

 

Position Responsibilities:

 

Agency Engagement

• Design and execute engagement calendars (monthly/quarterly) aligned to sales priorities.
• Coordinate communications (emails, social posts, leader cascades) to maximize reach and clarity.
• Gather feedback from field leaders and advisors; translate insights into action plans.

 

Promotions & Sales Campaigns

• Develop sales promotions and mechanics (eligibility, qualifiers, timelines, rewards) in collaboration with Compensation and Compliance.
• Build launch materials (briefs, FAQs, toolkits) and run leader enablement sessions.
• Track campaign performance; provide weekly dashboards, risk flags, and course-correction recommendations.

 

Recognition & Awards

• Plan recognition programs (monthly, quarterly, annual), including criteria, governance, and budget.
• Oversee award production, fulfillment, and ceremonies; ensure timely communication with qualifiers.
• Manage Top Producer and Leader recognition journeys and touchpoints.

 

Conferences & Events

• Lead end-to-end planning for agency conferences, summits, and roadshows (agenda, speakers, venue, AV, logistics).
• Manage vendor sourcing, contracts, and budgets; ensure service quality and compliance.
• Execute on-site operations and post-event evaluations with measurable KPIs.

 

Project & Stakeholder Management

• Develop project plans, timelines, and required logs.
• Run cross-functional workstreams; chair regular check-ins; escalate blockers promptly.
• Maintain clear documentation and approvals per governance.

 

Reporting & Analytics

• Produce weekly/monthly performance reports on promotions, engagement, and event ROI.
• Monitor KPIs (participation, activation, conversion, sales uplift, NPS) and recommend improvements.

 

Required Qualifications:

 

• Bachelor’s degree: MBA or relevant post-grad is a plus.
• 2–5 years of experience in agency sales support, events, promotions, or marketing (insurance/financial services preferred).
• Proven track record in end-to-end event management and sales campaign execution.
• Strong project management skills; adept with timelines, budgets, and vendor management.
• Excellent communication and stakeholder management.
• Analytical proficiency with Excel/Sheets and dashboard tools; comfortable with KPIs and ROI analysis.
• High attention to detail, quality mindset, and ability to manage multiple deadlines.

 

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

 

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

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