Strategy & Consulting - Global Network - SONG - Digital Marketing Transformation Manager

Posted:
11/28/2024, 9:34:49 PM

Location(s):
Mexico City, Mexico

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Join Our Global Consulting Network and Expand Your Horizons!
 

Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management.
 

Why Choose Us?
 

Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.

Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.

Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.

Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.

We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.

Let’s build a better future together!

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing Transformation, Commerce & Sales and Service. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

As a Digital Marketing Manager within Accenture’s Strategy & Consulting Global Network Song Practice, you will be at the forefront of driving digital transformation for our clients across various industries. This role involves leading the design and implementation of comprehensive digital marketing strategies, with a strong focus on campaign strategy, paid media, SEO/SEM, programmatic advertising, and leveraging emerging technologies like generative AI to enhance digital marketing outcomes.

The key responsibilities will include:

  • Lead the development and execution of comprehensive digital marketing strategies, including programmatic advertising, and SEO
  • Oversee the campaign strategy across various digital channels, ensuring alignment with client goals and brand guidelines
  • Design, implement, and manage advanced programmatic advertising campaigns, leveraging platforms like The Trade Desk and Google DV360
  • Conduct and oversee website audits, optimize SEO, and collaborate with developers to enhance site performance
  • Manage and optimize paid social media campaigns using tools like Brandwatch, Talkwalker, Hootsuite, etc.
  • Leverage generative AI to enhance content creation and digital marketing strategies
  • Analyze campaign performance and provide strategic recommendations to improve ROI and drive business outcomes
  • Utilize strong leadership skills to guide project management, plan, execute, and deliver multiple initiatives in collaboration with clients and internal teams

Key Skills: Digital Marketing Strategy, Programmatic Advertising, SEO Optimization, Social Media Management, Paid Media Campaigns, Generative AI in Marketing, Audience Targeting & Segmentation, Data Analysis & Reporting, Project Management, Ad Tech Stack, Budget Management, Analytics Platforms (Google Analytics, Adobe Analytics), Keyword Research & SEM, Campaign Optimization, Team Leadership

 

Bring your best skills forward to excel at the role: 

  • Experience in working with middle to senior management levels within existing organization / client organizations.

  • Client handling skills to develop, manage and deepen relationships with key stakeholders.

  • Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.   

  • Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members. 

  • Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.  

  • Understanding of Digital marketing strategy/ campaigns: Economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.  

  • Understanding of Web, SEO/SEM, database marketing material.

  • Understanding of Digital Marketing, Online Media Planning, Email Marketing, Affiliate Marketing. 

Your experience counts! 

  • Bachelor’s degree completed; MBA is highly desirable.

  • Overall experience of 6+ years with at least 3+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.)   

  • Availability to travel may be required.

What’s in it for you? 

  • An opportunity to work on transformative projects with key G2000 clients.

  • Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.  

  • Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.   

  • Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities.

  • Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.  

#LI-LATAM  

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com 

Oportunidad Laboral Equitativa                                                                                 
Todas las decisiones del empleador deben tomarse sin tomar en cuenta la edad, raza, creencias, color, religión, sexo, nacionalidad de origen, discapacidades, orientación sexual, identidad o expresión de género, información genética, estado civil, estado de ciudadanía u otra base protegida por la federación, estado, o leyes locales.                                    

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Accenture

Website: https://accenture.com/

Headquarter Location: Dublin, Dublin, Ireland

Employee Count: 10001+

Year Founded: 1989

IPO Status: Public

Last Funding Type: Grant

Industries: Business Information Systems ⋅ Construction ⋅ Consulting ⋅ Information Services ⋅ Information Technology ⋅ Infrastructure ⋅ Management Consulting ⋅ Outsourcing