About Altra

Altra isn’t just a shoe. It’s a promise. It all started when we hacked the typical running shoe, challenging industry convention by opening the toe box so your feet could splay naturally. Born from a passion for innovation and natural running, Altra designs footwear that helps runners move more naturally with the Altra Fit, allowing toes to spread for enhanced comfort, balance and strength. To help you Stay Out There™ for more miles and more years.

Be a part of our journey!

The Role

We're looking for a versatile and highly creative Content Specialist to join the Altra EMEA Marketing team.

This role serves as the team's in-house creative resource, combining graphic design, content creation and AI-powered creative development to support marketing initiatives across the region.

Working as a hands-on creator, you will personally design, capture, edit and deliver content that brings the Altra brand to life across Europe. From adapting global campaign assets for regional needs to creating original content at events, athlete activations and product launches, you will play a critical role in helping the brand connect with consumers, customers and partners.

Unlike traditional marketing content roles, this position is focused on hands-on content creation rather than agency management. The successful candidate will personally create, capture, edit and deliver content across multiple formats and channels while helping the team embrace new AI-powered creative workflows.

This role is ideal for a modern creative professional who is equally comfortable designing in Adobe Creative Suite, filming and editing video content, capturing photography and leveraging emerging AI technologies to improve creative output, efficiency and effectiveness.

Key Responsibilities

Content Adaptation

• Localising global campaign assets for regional market requirements.
• Adapting creative assets across multiple marketing channels and customer touchpoints.
• Designing retail, digital and marketing collateral to support regional activation plans.
• Editing and repurposing existing content for different formats, audiences and channels.
• Creating creative asset variations for different marketing needs.
• Ensuring all adapted content remains aligned with brand guidelines and creative standards.
• Managing and organising regional creative assets and content libraries.

Content Creation

Develop original content that supports the needs of the EMEA marketing organisation.

Responsibilities include:

• Personally capturing photography and videography content across a wide range of marketing initiatives.

• Producing original content to support product launches, campaigns, events and brand storytelling.
• Creating product-focused photography and video assets.
• Filming and editing content for digital and social channels.
• Producing educational and training content.
• Creating internal communications and presentation materials.
• Owning the complete production process from concept through capture, editing and final delivery.
• Building and maintaining a library of original EMEA content assets.
• Identifying opportunities to maximise the value of content by repurposing assets across multiple channels and markets.

AI-Powered Creative Development

Leverage emerging AI technologies to enhance creative output and improve production efficiency.

Responsibilities include:

• Using AI-powered tools to accelerate image, design and video workflows.
• Developing creative asset variations to support different marketing requirements.
• Exploring and implement AI-generated creative solutions where appropriate.
• Identifying opportunities to improve content production through AI-enabled workflows.
• Staying current with emerging creative technologies and best practices.
• Acting as a champion for AI-assisted creativity within the marketing team.

Cross-Functional Collaboration

Partner with marketing stakeholders across the business to support content and creative requirements spanning:

• Retail
• eCommerce
• Social Media
• Brand Marketing
• Distributor Markets
• Media

This role requires the ability to balance multiple stakeholder requests while ensuring all creative output remains aligned with brand standards and business priorities.

Skills For Success

Essential

• Experience in graphic design, content creation or creative production.
• Strong Adobe Creative Suite skills, particularly Photoshop, Illustrator and InDesign.
• Advanced video editing capabilities using Adobe Premiere Pro or equivalent software.
• Strong photography and videography skills.
• Ability to independently shoot, edit and deliver final creative assets.
• Understanding of content creation best practices across digital channels.
• Experience using AI creative tools such as Adobe Firefly, Midjourney, Gemini, Runway or similar platforms.
• Experience managing multiple projects simultaneously.
• Strong organisational skills and attention to detail.
• Ability to work effectively within a fast-paced marketing environment.
• Ability to travel within the EMEA region when required for shoots, events and community activations.

Desirable

• Experience within the running, sports, outdoor or lifestyle industries.
• Motion graphics and animation experience.
• Experience creating retail and wholesale marketing content.
• Passion for running and endurance sports.

Who You Are

• A creative problem solver who enjoys turning ideas into compelling content.
• Equally comfortable designing graphics, filming content and editing video.
• Curious about emerging technologies and how they can improve the creative process.
• A hands-on creator who enjoys making rather than managing.
• Highly organised and able to balance multiple projects and deadlines.
• Collaborative and comfortable working across different marketing functions.
• Adaptable and eager to learn new skills and technologies.
• Passionate about storytelling and bringing brands to life through great creative execution.

What’s In It For You?

Most companies like to say they offer a competitive salary, an amazing bonus/benefit and pension scheme as well as staff discounts. We also do this, only quite different.

Because it’s not just our products which set us apart from others. It’s our people, and we believe they deserve to be nurtured and looked after. That’s why, on top of the usual benefits, we offer much more:

• Career ownership, enabling you to build your knowledge and experience across different brands and even different countries.
• A supportive feedback-based culture where respect and integrity guide us in what we do.
• Tailored training. From a thorough induction to ongoing online and face-to-face training, we are committed to helping you grow, both professionally and personally.
• An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together.
• On-site gym offering health and well-being initiatives.
• Subsidised canteen as well as break out areas offering complimentary hot drinks.

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join the journey of our team, then we would like to hear from you!

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