Job Description Summary:

The Coca-Cola Company is continuing to transform our media approach and capabilities with the  changing media landscape. We are currently seeking a dynamic and experienced Director of Media. The ideal candidate will have a deep understanding of digital marketing transformation, audience segmentation, and media execution. This role is pivotal in driving digital marketing transformation across the marketing value chain globally for the company.

What You'll Do for Us:

• Devise and deploy a scalable audience segmentation framework that identifies high-value growth audiences.
• Champion transformation and change management by collaborating with internal teams in the governance of audience design, segmentation, and ad operations.
• Develop standardized process for media execution.
• Drive the overall audience planning roadmap for developing audiences, capabilities, and processes to support audience execution.
• Collaborate and advise marketing planning and communication development teams and develop audience strategy and best practice.
• Support marketing planning and execution teams in the activation of audiences across campaigns to optimize audience performance.
• Drive the evolution and performance of key global ad technology partnerships in relation to audience planning and execution.
• Operationalize the requirements of delivering our consumer data strategy and digital vision.

Qualifications & Requirements:

• Bachelor's degree in Marketing or related field.
• 7+ years in digital media and audience planning within a global organization.
• Experience working in cross-functional teams and geographies.
• Experience connecting audience segmentation with the realities of delivering in addressable media platforms.
• Sound understanding of the marketing technology stack required to deliver on audience planning through to execution.
• Strong experience working with DSPs and a deep knowledge of targeting capabilities.
• Experience delivering campaigns with a real-time dynamic creative element.
• Executed campaigns with omnichannel user journeys and media targeting.
• Needs to have worked in roles that have developed both strategic and operations capability within media marketing.
• Change agent mindset and risk-taking capabilities with examples of projects that have landed successful business transformation.
• Must be comfortable leading change and spearhead effectiveness and efficiency in media operations.

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global leaders that will expand your network and exposure you to emerging technologies and techniques. 

• Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate and innovate. 
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

Skills:

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 7, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.