Posted:
12/4/2024, 9:52:00 AM
Location(s):
Detroit, Michigan, United States ⋅ Michigan, United States
Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior
Field(s):
Growth & Marketing
About us
At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.
About the Role
As our Paid Media Manager, you will work hand in hand with the Director of Marketing to both define and drive business through paid media channels. The job is a healthy mix of media strategy, data analytics, creative testing, seasonal planning, and blue sky thinking across online and offline media channels. This role sits on an integrated marketing team; you will work closely with our Ecommerce, Email/SMS, SEO, Organic, Creative, Retail and Wholesale teams. We are looking for a candidate who has experience delivering cohesive campaign storytelling across all channels – who understands the big picture and knows where/how Paid Media (Brand + Performance) can & should play a part. In this role, you will own and drive forward our relationship with our media agency. Monitoring daily performance, identifying insights and optimizations – channel / audience / creative – based.
Responsibilities
We are looking for a proactive, passionate team player who is a data-driven media strategist at heart. The ideal candidate values the importance of consumer insights, measurement, and optimization – continuing to accelerate Shinola’s DTC business through Paid avenues.
Qualifications
At Shinola, we're committed to growing and empowering an inclusive community within our company and industry. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. Research shows that oftentimes women and other minority groups only apply to open roles if they meet 100% of the listed criteria. Shinola encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
Note: This job description is not meant to be all-inclusive. You may be required to perform other duties to meet the ongoing needs of the organization.
Website: https://shinola.com/
Headquarter Location: Detroit, Michigan, United States
Employee Count: 251-500
Year Founded: 2012
IPO Status: Private
Industries: Consumer ⋅ Consumer Goods ⋅ E-Commerce