We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As an Analyst I, Digital Marketing, you will be at the center of our efforts to grow our user base through all of our Digital channels. You will partner with teams across the organization, from Engineering and Data Science to Creative Operations and Marketing, to help us efficiently reach new customers and grow our base of DraftKings customers.
 

What you’ll do as an Analyst I, Digital Marketing

• Support Marketing strategy through analysis and testing of Digital campaigns and Marketing creative assets.

• Identify opportunity areas for new Digital Marketing campaigns and improved Marketing efficiencies through campaign and customer value analysis.

• Build reports, dashboards, and alerts to monitor performance of the Digital Marketing team’s key success metrics.

• Proactively generate new ideas, build business cases, and measure results to help DraftKings Marketing Analytics stay best-in-class.  

• Partner with Engineering and Marketing teams to identify and utilize the data needed to maximize Digital Marketing performance.

 

What you’ll bring   

• At least 6 months of Marketing Analytics or Data Analytics experience.

• Bachelor’s degree or equivalent in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline, or equivalent experience.

• Proficiency in SQL and Excel/Google Sheets, or an eagerness to learn quickly.  Knowledge of R, Python, or another statistical programming language is a plus.

• Experience with Tableau, or similar data visualization tools is a plus.

• Comfortable in a fast-paced, results-driven environment.

• Ability to work autonomously, with a strong desire to produce high-quality work.

#LI-MD1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 62,400.00 USD - 78,000.00 USD, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related sills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.