Our Opportunity:

Chewy is seeking an ecommerce SEO Manager to join our high-performing SEO team in our Bellevue, WA, Boston, MA, Fort Lauderdale, FL office! You will be responsible for planning, implementing and managing the Organic Search strategy for our Specialty product category. You’ll implement the strategy collaborating with dedicated Product Management, Content, Data Science and Engineering resources while partnering closely with Category Management leaders and Site Merchandisers.

This role demands a top-tier professional with extensive Search Engine Optimization expertise, requiring a minimum of five years of hands-on SEO experience. The ideal candidate possesses a comprehensive understanding of content and ecommerce SEO, including in-depth knowledge of Google's web crawling processes and the ability to find opportunities for improving site visibility in search engines. Responsibilities include evaluating and leading the company's SEO strategy in relation to competitors, as well as analyzing data to develop strategic plans that align with business objectives. Beyond technical proficiency, the role calls for an individual who is passionate about search technology and digital marketing, with a strong grasp of digital storytelling! This person should be adept at demonstrating search capabilities to uncover content opportunities specifically tailored for an ecommerce website, effectively bridging the gap between Technical SEO knowledge and creative content strategy.

What You’ll Do:

• Identify the total Organic Search traffic and revenue opportunity for one of Chewy’s core business units. Build a strategy and set goals to assemble that opportunity in partnership with teams across Category Management, Site Experience, Product Management, Data Science, and Engineering.
• Communicate your strategy, goals, and progress to goals in a written format to senior leaders and internal collaborators.
• Conduct in-depth analyses of search engine data from first-party and third-party data sources (e.g., SEO traffic data, rankings data, Search Console data, etc.) and partner with software engineers to build new internal tools to procure data when it’s not available from an existing source.
• Conduct experiments to test hypotheses you develop through data analysis; analyze and share experiment results.
• Provide mentorship to Category Managers, Site Merchandisers, vendor partners, and Product Managers to build SEO requirements into their workflows and processes.
• Exhibit a strong sense of ownership, bias for action, and outstanding communication skills; be willing to roll up your sleeves to get the job done.
• Comprehensive understanding of the best SEO practices.

What You’ll Need:

• Bachelor’s degree in Marketing, or related field, or equivalent experience.
• 5+ years of experience in SEO preferred with an eCommerce company.
• Deep experience in eCommerce SEO, on-page ranking factors, Content SEO, user experience, site performance.
• Excellent analytical skills with proven experience turning data into actionable insights.
• Deep understanding of how search engines crawl, render, index, and rank web pages.
• Proficiency with enterprise SEO software (e.g., Conductor, Botify, Screaming Frog, Search Console, etc.)
• Knowledge of HTML, CSS, JavaScript/modern JS Frameworks and how they impact SEO.
• Excellent written and verbal communication and data presentation skills, including an ability to effectively connect with both business and technical teams.
• This position may require travel.

Bonus (if applicable):

• Experience with SEO A/B testing