Marketing Operations is one of the fastest-growing disciplines at AKQA with engagement across teams, using a wide range of cutting edge platforms that deliver the best possible customer experiences. Our clients are building the future of their businesses, more than ever with experience delivery at the heart of making this future a reality.

We are looking for a Marketing Automation Specialist to help deliver cross-channel campaigns for our clients. You will be responsible for the execution of campaigns, as well as post-campaign analysis and feedback to our clients. You’ll work with marketing automation specialists, clients and other AKQA specialists on strategy, content, creative, development and design. You’ll also understand the business and marketing objectives behind integrated and innovative campaigns across a range of market-leading technologies.

At AKQA, you’ll work in an innovative and inclusive culture surrounded by some of the brightest minds in their fields. You’ll also have the opportunity to learn and grow within a creative and technically advanced team, and have access to ongoing personal and professional development. Located in Sydney, we work in a hybrid WFH model, with Monday, Tuesday and Thursday based in the studio each week.

 

ROLE REQUIREMENTS

• Work with clients and AKQA teams to understand and deliver campaigns.
• Translate marketing briefs into technical delivery requirements.
• Create AKQA campaign briefs based on understanding client solutions.
• Translate client business requirements into deliverables.
• Work with AKQA partner technologies such as Adobe Campaign, Braze, Microsoft Dynamics to plan, build and deploy campaign workflows.
• Work with AKQA partner technologies such as Google Data Studio, Power BI and Tableau Reporting to evaluate/analyse campaign performance.
• Monitor ongoing campaign activity delivered by AKQA against agreed metrics.
• Manage change requests for existing/future planned campaigns.

 

QUALITIES AND CHARACTERISTICS

• Experience of working within campaign management within agency or client-side.
• Experience of campaign development from brief to execution.
• Strong interpersonal and proactive problem-solving skills.
• Detail-oriented, with a proactive attitude.
• Strong time-management skills to deliver multiple projects/campaigns.
• Technical experience of working with Adobe Campaign, Marketo, Braze, Salesforce Marketing Cloud, Responsys, Microsoft Dynamics for Marketing or other similar cross-channel marketing technologies.
• Good with numbers.