Position Summary

The Product Marketing Manager – A-Series is responsible for developing and executing marketing strategies for Samsung’s high-volume smartphone portfolio, driving demand generation and market share expansion.

Role and Responsibilities

Role And Responsibilities

• Develop and implement marketing strategies for Galaxy A-Series across its product lifecycle
• Manage end-to-end launch planning and execution for A-Series models
• Define mass-market positioning and drive sell-out focused marketing initiatives
• Establish pricing strategies, trade price stabilization, and margin structure for volume models
• Forecast sales and demand based on market data and channel performance
• Oversee marketing budget utilization and manage P&L efficiency
• Drive channel-focused promotional strategies to accelerate sales performance
• Monitor competitive landscape and execute agile response strategies
• Strengthen distribution coverage and maximize business contribution
• Conduct market research and derive actionable consumer insights
• Analyze campaign effectiveness and continuously refine go-to-market strategy
• Work closely with sales teams to ensure strong field execution and target achievement
• Support product positioning through localized marketing activities
• Performs other duties as assigned by HOD

Skills and Qualifications

• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways

• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions

• Normally receives little instruction on day-to-day work and receives general instructions on new assignments

• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience

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