Vice President, Customer Experience

Posted:
6/20/2024, 2:07:44 AM

Location(s):
Framingham, Massachusetts, United States ⋅ Massachusetts, United States

Experience Level(s):
Expert or higher

Field(s):
Growth & Marketing

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. 

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

We are seeking a passionate and experienced Customer Experience (CX) leader to champion a customer-centric culture across the organization. This strategic role will be instrumental in defining and driving the company's CX vision and strategy, ensuring exceptional experiences at every touchpoint across the customer journey. As a member of the global leadership team, you will collaborate closely with DTC, Marketing Creative, Brand Strategy, Product Management, Development, and other key stakeholders to deliver a seamless and consistent customer experience that builds brand loyalty and fuels business growth.

Location: Hybrid in Framingham, MA

Responsibilities:

Develop and own the CX North Star vision & strategy:

  • Define the ideal customer experience across all channels (direct & indirect), encompassing web, email/SMS, app, in-store, and product.
  • Craft a comprehensive strategy that aligns with brand and business objectives, prioritizing customer needs across all touchpoints.


Lead the customer journey transformation:

  • Map the end-to-end customer journey across all channels, identifying opportunities and pain points from initial discovery through purchase and retention. This journey map will include integrated CX requirements and define the operating model for key cross-functional collaboration for each phase, such as:
  • Pre-Purchase: Develops customer journey stages across key touchpoints.
  • Purchase: Define requirements for online & instore product selection, navigation, display, and packaging experience.
  • Delivery & Setup: Develops requirements for out-of-box experience and onboarding.
  • Use & Engagement: Defines the overall vision and end-to-end app roadmap including commerce, community engagement, CRM and customer support integrating CX requirements with product functionality and technical development needs.
  • Conduct user research and gather feedback to continuously optimize the journey experience.


Champion cross-functional collaboration:

  • Foster a culture of customer-centricity across the organization.
  • Lead the development and implementation of a cross-functional RACI model for driving CX initiatives, including the app experience.
  • Collaborate with Product Management, SW Development & IT to prioritize Bose.xx/app features.
  • Facilitate regular meetings and communication channels between key stakeholders involved in the customer journey and app development.


Drive CX innovation and best practices:

  • Stay current on industry trends and best practices in customer experience management, with a focus on mobile app experiences.
  • Recommend and implement cutting-edge strategies to elevate the customer experience, including the app.
  • Champion thought leadership initiatives that position Bose as a leader in CX.

#LI-SS1

Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to [email protected]