At PBI-Gordon Companies, and our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, our priority is people, pets, and the places they go. As employee owners, we support each other in building our careers as well as our companies. Our foundation is rooted in integrity, innovation, partnership, and pride. Come grow with us!
SUMMARY:
The Senior Product Manager will drive market share growth for assigned products through comprehensive marketing plans, supporting sales initiatives within U.S. and global markets.
RESPONSIBILITIES:
- Develop and propose a comprehensive marketing plan for assigned products to include product forecast, pricing, sales programs, selling collateral, and promotional activities. Execute plan upon approval by Marketing leadership.
- Develop annual media, collateral, and promotional budget based on sales volume and market research data analysis. Manage product-specific advertising and promotion dollars to minimize spend with maximum results. Monitor and provide periodic update on year-to-date spend.
- Work cross-functionally with other departments to support product availability, timelines, regulatory compliance, new product design, literature, and product sales.
- Work with any third-party partners and other resources to plan, implement, and measure marketing campaigns to achieve targeted sales goals.
- Develop key opinion leader (KOL) relationships within the industry for advanced recommendation of product portfolio through tradeshow, university, and other educational efforts.
- Partner with Sales and Regulatory to create training materials for pet owners, marketing campaigns, product literature, sales calls, DVMs, and clinics. Update and maintain materials, including marketing platforms.
- Partner with Corporate and Channel team to support distribution partners to include training programs, co-op advertising, sponsorships, etc.
- All other tasks as requested or assigned.
QUALIFICATIONS AND REQUIREMENTS:
- Bachelor’s degree in business administration, marketing, sales, or related field. Advanced degree preferred.
- 8+ years of marketing experience in the pharmaceutical industry and 4+ years of product management experience required. Animal health industry experience preferred.
- Expertise with B2B and B2C marketing required.
- Demonstrated experience with strategic digital marketing and emerging media.
- Market analysis, communication, and a clear understanding of FDA/CVM processes and regulations for product development and marketing required.
- Proficient with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) required.
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