Marketing Operations Specialist

Posted:
11/12/2024, 3:05:31 AM

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing ⋅ Operations & Logistics

Workplace Type:
Remote

As passionate about our people as we are about our mission.

What We’re All About:

Q2 is proud of delivering our mobile banking platform and technology solutions, globally, to more than 22 million end users across our 1,300 financial institutions and fintech clients.  At Q2, our mission is simple: Build strong, diverse communities by strengthening their financial institutions. We accomplish that by investing in the communities where both our customers and employees serve and live.

What Makes Q2 Special?

Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration among others! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun. We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.

Q2 is seeking a Marketing Operations Specialist to work with our Marketing Operations team and marketing tech stack. The Marketing Operations Specialist will help optimize, troubleshoot, and manage our tech stack, with a primary focus on Marketing Automation and Salesforce campaign setup and management. The ideal candidate for this role is technical and business-savvy, with interests in both marketing and data and has good communication skills. We are looking for a forward thinker with the curiosity to learn and keep up with the marketing industry.

RESPONSIBILITIES:

  • A key priority of this role is to own, maintain and drive efficient, effective, and scalable Marketing Automation solutions for the marketing and sales teams utilizing Marketo and SFDC.
  • Will be a contributor and owner to the optimization, execution, and measurement of marketing automation, account-based marketing, and CRM solutions.
  • Collaborate with fellow marketers, sales professionals, business analysts and marketing leaders to ensure marketing execution meets desired outcomes and needs.
  • Lead within the marketing technology team to build, QA, and support marketing campaign needs.
  • Take guidance from our analyst to ensure proper tracking implementation & schema used for reporting & visualizations.
  • Partner with senior roles to lead and provide systems and processes that enable organizational learning and insights for improved customer intelligence and messaging.
  • Curiosity and willingness to ensure data is securely & effectively collected, managed, and shared across marketing and sales team systems.
  • Ensure all security, availability, confidentiality, privacy policies, and internal controls are complied with.
  • Gather and refine business requirements based on technical needs for marketing software purchases and partnerships

EXPERIENCE AND KNOWLEDGE:

  • Typically requires a Bachelor's Degree in Marketing and a Minimum of 5 years of related experience; or an advanced degree with 3+ years of experience; or equivalent work expeirence.
  • 3-5 years of experience with B2B marketing with a preference for B2B SaaS experience
  • Marketo Certified Professional is a must.
  • Good technical skills, creativity, analytical abilities, and communication skills
  • Intermediate knowledge of marketing principles, strategies, and theories
  • Intermediate knowledge in marketing automation platforms managing functions including supporting forms and landing pages, creating nurturing streams, progressive profiling, and lead scoring
  • Intermediate knowledge in Salesforce, specifically lead routing rules and processes, and campaign setup and management
  • Must be an energetic self-starter who works well independently and in a team setting

#LI-MM1
#LI-Remot

This position requires fluent written and oral communication in English.

Health & Wellness

  • Hybrid Work Opportunities

  • Flexible Time Off 

  • Career Development & Mentoring Programs 

  • Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents 

  • Community Volunteering & Company Philanthropy Programs 

  • Employee Peer Recognition Programs – “You Earned it”

Click here to find out more about the benefits we offer.

How We Give Back to the Community:

You can learn more about our Q2 Spark Program, Q2 Philanthropy fund, and our employee volunteering programs on our Q2 Community page. Q2 supports dozens of wide-reaching organizations, such as the African American Leadership Institute, and The Trevor Project, promoting diversity and success in leadership and technology. Other deserving beneficiaries include Resource Center helping LGBTQ communities, JDRF, and Homes for our Troops, a group helping veterans rebuild their lives with specially adapted homes.

At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.