Job Posting Title:

Director, Programming Strategy (FX & Freeform)

Req ID:

10115550

Job Description:

This position is responsible for the multiplatform programming strategy/content planning related to FX, FXX, FXM & Freeform. The primary platforms of focus for this role include the linear networks and branded non-linear platforms. The role also supports curation of branded FAST Channels and continuous streaming channels offered within Disney’s DTC services. In this role there is a significant emphasis on movie and acquired series content planning.

The Programming Strategy and Content Planning department is responsible for:

• Maximizing the enterprise value of our content lifecycles through strategic content planning and collaborative windowing across all platforms.

• Supporting delivery of key revenue targets across Ad Sales, Affiliate Sales, Consumer Products and International affiliated networks + key metrics across DTC platforms.

• Partnering with content studios to set audience strategy, identify content pipeline needs and creative opportunities across multiple editorial supply lines.

Responsibilities and Duties of the Role:

• Full oversight and accountability for linear & non-linear planning, strategy & related viewership performance of the FX suite of networks and Freeform. This also includes helping to drive multi-platform audience reach and growth opportunities with a specific focus on the contribution from non-linear platforms.

• Accountability for linear & non-linear audience delivery to meet key business goals across various divisions (Ad Sales, Affiliate Sales and Content Sales/FAST).

• Leveraging insights and analysis to inform audience strategy and identify creative opportunities.

• Leading cross-functional/divisional teams to identify and elevate programming priorities.

• Working closely with the Business Operations team and Finance leads to support creation of budget strategy and ensure that content planning is within budget parameters.

• Leading large team across multiple functional groups.

Basic Qualifications:

• Significant experience with linear/multiplatform content strategy and planning (and related audience strategy).

• Significant experience managing robust teams with the ability to lead (both direct and indirect reports) to deliver above expectations.

• In-depth understanding of movies and acquired series scheduling.

• In-depth understanding of the media business and the value chain that drives content windowing across various platforms.

• Advanced data literacy – ability to synthesize raw data and form actionable strategies to drive performance and create new viewership opportunities.

• Passion and insight into The Walt Disney Company segments, brands and franchises, the elements that define them, and expertise to build further audience engagement.

• Strategic, creative, and entrepreneurial mindset.

• Superior organizational, prioritization, and time management skills; ability to execute against multiple, high-priority projects, with a keen attention to detail.

• Highly developed written and verbal communications skills. Demonstrated ability to communicate effectively with senior management, staff, and external research professionals.

• Strong emotional intelligence and collaborative spirit.

• Proven ability to work across a highly matrixed organization while also able to self-motivate.

• Demonstrated ability to thrive working in an extremely fast-paced environment.

Preferred Qualifications:

• Streaming experience a plus.

Required Education:

• Bachelor’s degree

The hiring range for this position in Burbank, CA is $151,000 to $202,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Disney Networks

Job Posting Primary Business:

Disney Networks All

Primary Job Posting Category:

Content Digital Strategy

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2025-03-07