Senior Product Marketing Specialist

Posted:
1/13/2026, 4:55:58 PM

Location(s):
Ho Chi Minh City, Ho Chi Minh City, Vietnam ⋅ Ho Chi Minh City, Vietnam

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

Workplace Type:
Hybrid

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Product Marketing Manager


 

Your role and responsibilities


In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: hybrid, #LI-Hybrid
This role is contributing to the in Vietnam

You will be mainly accountable for:

  • Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
  • Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
  • Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
  • Executing annual marketing plan in collaboration with relevant division and/or product groups.
  • Developing business plans focused on driving business development for a defined market.

Qualifications for the role
  • You have a Bachelor’s or Master’s Degree in an Engineering or related area
  • Minimum of 5 years of experience in a similar role
  • Ability to demonstrate strong problem solving, learning agility and ability to deal with shifting priorities and issues
  • You are result focused and able to work well under challenging market environment and against tight deadline.
  • Possess entrepreneurial attitude, excellent communication and negotiation skills.
  • You are self-driven with networking, collaboration, and intercultural skills.
  • At ease in communicating in English language


More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

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We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.