About AvePoint:  

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com. 

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you! 

Overview 

We are seeking an experienced and dynamic Channel‑Focused Product Marketer to specialize in Systems Integrators (SIs), Value‑Added Resellers (VARs), and strategic partners like Microsoft—including cloud marketplaces. This role will define, build, and optimize Route‑to‑Market (RTM) and Go‑to‑Market (GTM) motions for each partner segment to accelerate growth, improve win rates, and enable channel-influenced motions for the Confidence Platform. You will craft segment‑specific narratives and assets, partner closely with Field Marketing globally to execute campaigns and events and continuously enable internal and external audiences on market trends, solution value and competitive threats relative to these channel segments. 

What will you be doing? 

As our Channel Product Marketer, you will own the partner‑segment GTM strategy for SIs, VARs, and strategic alliances (e.g., Microsoft), translating it into programs, assets, and enablement that drive pipeline and revenue. 

Your responsibilities will include: 

• Defining and optimizing RTM & GTM motions for SIs, VARs, and Microsoft (incl. marketplaces)—from positioning and packaging to activation and field readiness. 

• Building sell‑through motions for the Confidence Platform, including offer constructs, partner value narratives, and repeatable plays aligned to target buyer personas and verticals. 

• Developing segment‑specific assets (e.g., partner playbooks, solution briefs, message maps, pitch decks, use‑case kits, ROI/TCO calculators, marketplace listing copy, private‑offer templates, and co‑sell materials). 

• Collaborating with Field Marketing globally to execute partner campaigns, roadshows, and events; aligning on goals, audience, localization, and follow‑up enablement. 

• Enabling partner‑aligned internal teams (Channel Managers, Partner Sales, SEs) and external partners with training, talk tracks, certification/readiness content, and deal support tools that increase activation and win rates. 

• Owning Microsoft/Marketplace motions: partner narrative, co‑sell readiness, marketplace positioning, pricing guidance, listing optimization, and launch/refresh plans—including enablement for private offers and sell‑through workflows. 

• Analyzing competitive threats in channel contexts; producing battlecards, comparison guides, objection handling, and field‑tested counter‑tactics for both internal teams and partners. 

• Partnering with Product and Product Marketing to inform roadmap and packaging for partner‑led routes, surfacing segment‑specific gaps/opportunities that improve win rate and attach. 

• Establishing dashboards and feedback loops with Channel/Alliances, Sales Ops, and Field Marketing to track impact (pipeline, influenced revenue, activation, asset adoption) and iterate GTM plays. 

• Acting as a thought partner in strategic alliance initiatives (e.g., Microsoft) to align campaigns, messaging, solution maps, and partner‑led launch moments. 

 

OK, I’m interested… is this the job for me? 

We look for people who are energized by the intersection of partner strategy, product storytelling, and execution at scale. You’ll be comfortable switching between strategic planning and hands‑on asset creation while aligning stakeholders across time zones. 

Other qualities you'll need to be a fit for this role include: 

• 5–8+ years in Product Marketing, Channel/Alliances Marketing, or Solutions/Partner GTM in B2B SaaS; direct experience with SIs, VARs, and Microsoft ecosystem/marketplaces strongly preferred. 

• Track record defining segment‑specific GTM (positioning, packaging, enablement) that drives partner activation and measurable revenue impact. 

• Experience enabling sell‑through motions (co‑sell, marketplace listings and offers, partner plays, demand programs). 

• Strong storyteller who can translate product capabilities into partner‑centric value and customer outcomes. 

• Demonstrated success creating scalable enablement (playbooks, trainings, demos, calculators) and collaborating with Field Marketing to execute integrated campaigns and events. 

• Analytical and data‑driven with the ability to prioritize segments, measure impact, and iterate programs. 

• Comfortable analyzing competitive threats and translating insights into actionable enablement for internal and external audiences. 

• Collaborative, organized, and proactive—skilled at working across Product, Channel/Alliances, Sales, SE, and Marketing. 

 

The Salary Range for this role is $120,000 - 140,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—apply even if your expectations fall outside the range.