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Cardio & Neuro Brand Lead Colombia & Peru

Department: Marketing / Commercial
Reports to: General Manager Colombia & Peru
Time: Permanent Position
Location: Bogotá, Colombia (Travel to Peru)
Work Modality: On-site / Hybrid

Role Purpose

The Cardio & Neuro Brand Lead will be responsible for leading the brand strategy and commercial initiatives for Cardio products, with the aim of consolidating their positioning, ensuring market adoption, and guaranteeing a positive impact on the lives of patients with cardiovascular conditions. Additionally, the role will involve collaborating in the evaluation and development of new products and assets in the neuroscience area, generating strategic analyses and business cases to support the implementation of these initiatives in the market. This role encompasses a comprehensive vision, from strategic planning to tactical execution, maintaining cross-functional collaboration with various departments within the company.

Main Responsibilities

1. Brand Strategy (Cardio)

• Design, implement, and lead the brand strategy for Cardio products, aligned with global and local business objectives.
• Identify market trends, growth opportunities, and risks, ensuring a sustainable competitive advantage.
• Participate in defining pricing, market access strategies, and positioning along with Market Access and Medical Affairs teams.

2. Product Management and Tactical Execution

• Create and execute omnichannel marketing plans that include digital strategies, medical education, and effective promotional resources.
• Monitor product performance, sales, and KPIs, adjusting the plan if necessary to achieve objectives.
• Collaborate with medical and sales teams to support the dissemination of appropriate and ethical scientific information.

3. Analysis and Development of Business Cases for New Assets (Neurosciences)

• Conduct market analysis, competitiveness assessments, and business opportunities for new products and assets in the neurosciences area.
• Prepare robust business cases, including financial analyses, commercial opportunities, and strategic scenarios, under global and regional guidelines.
• Collaborate with cross-functional teams such as Market Access, Medical Affairs, Research and Development, and Finance to assess the viability and potential of new products.
• Contribute to the strategic definition of the company's portfolio in the neurosciences area, linking market insights with the needs of patients and the healthcare system.

4. Stakeholder Relations and Cross-Functional Teamwork

• Act as a leader of cross-functional teams, working collaboratively with Market Access, Sales, Operations, Regulatory, and Medical teams to implement successful strategies.
• Establish strong relationships with key external stakeholders, including specialist doctors, key opinion leaders (KOLs), scientific societies, and patients.
• Responsible of the Brand P&L

5. Innovation and Education

• Identify unmet needs within the medical and patient community, developing innovative initiatives to address these needs.
• Develop educational and support materials that reinforce the understanding and acceptance of Cardio products by physicians and patients.

6. Regulatory and Ethical Compliance

• Ensure compliance with all local and international regulations related to the promotion and commercialization of the medication.
• Respect ethical values and act in accordance with BMS's internal policies.

Job Requirements

Education

• University degree in Health Sciences, Business Administration, Economics, or related fields. An MBA or master's in Marketing is a plus.

Experience

• 7+ years of experience in the pharmaceutical industry, with 3-5 years in marketing of pharmaceutical or biotech products.
• Previous experience in launching innovative or specialty products, ideally in cardiovascular diseases or related areas.
• Experience in commercial opportunity analysis, financial modeling, and business case development.
• Knowledge (and desirable experience) in therapeutic areas of neurosciences.

Technical Skills

• Ability to conduct market and financial analyses with a strategic focus, especially in evaluating new assets.
• Knowledge of the cardiovascular therapeutic area and strategies for market access, digital marketing, and strategic planning.
• Ability to analyze clinical and market data with informed decision-making focus.
• Proficiency in English (spoken and written) and the local language if applicable.

Personal Competencies

• Strong strategic thinking, problem-solving, and decision-making skills.
• Ability to build relationships with internal and external stakeholders.
• Patient-oriented vision and sensitivity to clinical and regulatory needs.
• Excellent communication, presentation, and influencing skills.

Key Performance Indicators (KPIs)

• Achievement of sales targets and market share for Cardio & Neuro products.
• Impact and effectiveness of marketing initiatives (ROI, engagement).
• Effective identification and development of business cases for new neuroscience assets.
• Satisfaction level of key stakeholders (physicians, patients, internal teams).
• Compliance with all company regulations and policies.

#LI-hybrid

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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