At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Service Sales Manager

__

Job Mission

Are you passionate about product marketing strategy, lead generation, and sales support? ABB’s Electrification division is looking for a LATAM Product Marketing Specialist to join the Service area, with a focus on low- and medium-voltage portfolios.

This strategic position aims to develop and implement marketing initiatives aligned with the global strategy, supporting the sales organization in demand generation and in positioning ABB solutions across the Latin American market. If you are looking for regional-scope challenges, global collaboration, and a strong focus on innovation, this is your opportunity!

Responsibilities

• Implement the product marketing strategy for the LATAM region, defining product and service positioning and value propositions.

• Develop and execute annual marketing plans and demand generation strategies, in alignment with product groups.

• Conduct market and competitor analyses, sharing data and insights with internal stakeholders.

• Support the sales team with training sessions, technical materials, and portfolio guidance.

• Ensure effective commercial execution of products, promoting initiatives that increase customer satisfaction.

• Act with a strong focus on results and sales targets, driving actions to improve the Net Promoter Score (NPS).

Requirements

• Bachelor’s degree in Electrical Engineering, Control and Automation, or related fields.

• Experience with low- and medium-voltage portfolios, especially within the services area.

• Knowledge of CRMs and marketing automation tools for lead generation (e.g., Pardot).

• Previous experience in market marketing and business development.

• Intermediate to advanced Spanish and advanced English proficiency for conversation.

What We Offer

• Hybrid work model, combining on-site and remote activities according to role requirements. #LI-Hybrid

• Exposure to strategic customers and high-impact projects.

• A collaborative, global, and multicultural work environment.

• Continuous learning opportunities and career development at ABB.

About ABB Electrification

ABB Electrification provides products and solutions that make electrical energy safer, smarter, and more sustainable. Our portfolio ranges from low- and medium-voltage components to complete electrical infrastructure solutions, connecting, protecting, and automating systems for a more efficient and resilient future.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.