We are hiring a strategic, marketing-forward leader to own and evolve member engagement strategy across Everlywell’s health plan and enterprise programs. This role will lead engagement strategy across channels including telemarketing and live agent outreach, IVR, SMS, email, and direct mail, with a focus on improving activation, conversion, kit return, visit completion, and follow-through across complex healthcare populations.

This person should bring strong healthcare marketing judgment and meaningful experience designing engagement and activation programs in payer, Medicare Advantage, Medicaid, or broader health plan environments. They will partner closely with Analytics, ML / AI, Operations, Clinical, Product, Compliance, and client-facing teams to improve targeting, optimize cadence and channel mix, and increase member action rates through both stronger engagement design and smarter use of predictive models.