SUMMARY

Under the direct supervision of the Director of Sales & Marketing, the Marketing & Communications Manager creates, directs, and implements marketing and communication programs that enhance the image of (the Facility) and its positioning within the meetings and events industry and the general public.  This position is also responsible for overseeing building digital signage implementation for both in-house events and external building sponsors. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Works with the General Manager, Director of Sales & Marketing and sales team to cultivate and articulate the Facility’s desired message, image, and positioning.
• Works with the Director of Sales & Marketing, and Destination Cleveland to coordinate promotional and marketing efforts for the Facility and supervises those marketing efforts.
• Manages the Facility’s brand image and graphic standards and assets.
• Work with upcoming events on digital signage needs and implantation of requested digital signage in a timely manner.
• Partner with digital building signage sponsors to program and monitor purchased assets.
• Assist Director of Sales and Marketing to increase digital asset sponsorship opportunities.
• Coordinates administration of the Facility’s websites with sales coordinator, reviews content for accuracy and user experience enhancement opportunities, and reports on web traffic and analytics.
• Plans and implements the Facility’s social media strategy and platforms and monitors related traffic and chatter.
• Designs, produces, and distributes internal and external Facility communications such as newsletters, social media campaigns, and customer and stakeholder e-blasts.
• Coordinates photography and videography of Facility events.
• Coordinates the storage and organization of all related digital assets.
• Assists the Director of Sales & Marketing in the development and implementation of advertising campaigns and business promotion programs that support the Facility’s sales & marketing plan in partnership with Destination Cleveland.
• Prepares copy and designs print advertisements and promotional information, as required. 
• Manages the development, production, and distribution of promotional and collateral materials to support ASM Global sales programs.
• Coordinates appearances and speaking engagements by the General Manager and other senior leadership and assists in the development of presentations.
• Assists with public relations activities including monitoring the news media for industry related coverage, and handling press-related inquiries, as required. 
• Effectively establishes and maintains positive relationships with media, industry influencers and key community and strategic partners for the betterment of the Facility.
• Coordinate social media engagement with all incoming clients and advance promote events when appropriate.
• Remains current on trends in the industry and local market changes to best serve the Facility.
• Assists the department director in developing departmental budget.
• Performs other duties, special projects and responsibilities as assigned which may or may not be directly related to job specifications.

SUPERVISORY RESPONSIBILITIES

This position does not have supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE

• Bachelor's degree or equivalent from a four-year college or university in Marketing, Public Relations, Journalism, Communications, or related field required preferred.
• Previous experience in Marketing, Public Relations, Journalism, Communications or related industry experience (i.e. advertising agency, radio/television) required.
• A combination of education and experience will be considered.

KNOWLEDGE, SKILLS AND ABILITIES

• Skills – Knowledgeable of terminology used in public events or convention centers, arena, and entertainment.  Computer literacy in word processing, database management and page layout.  Excellent people skills and enthusiastic attitude. 
• Communication – Excellent oral, written and listening skills.  Strong creative, strategic and analytical skills, including ability to facilitate, plan and organize.
• Change Management – Accepts and adapts to change; understands that change is a constant and necessary path for involvement and growth.  Questions the status quo by asking “Why?”
• Customer Focus – Dedicated to meeting expectations/requirements of internal and external customers.
• Organized – Strong organizational skills and keen attention to detail; can orchestrate multiple activities at once to accomplish a goal; effectively works under tight deadlines and manage projects independently. Must be a self-starter.
• Problem Solving – Solves problems with effective solutions; asks good questions and probes answers; resourceful in solving problems.
• Team Player – Creates strong morale and spirit within team; shares wins and successes; fosters open dialogue; creates a feeling of belonging in the team.
• Ability to work flexible hours, including nights, weekends, and holidays in addition to normal business hours as needed.
• Basic understanding of the Cleveland area
• Must have a professional attitude and appearance.

COMPUTER SKILLS                                                 

To perform this job successfully, an individual should have knowledge of word processing software, database software, spreadsheet, graphics, and be proficient in Microsoft Word, Excel, and PowerPoint. Experience using graphic design software and website management is preferred.

CERTIFICATES, LICENCES, REGISTRATIONS

No certifications are required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the primary and essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is regularly required to move around all areas of the facility; to stand for long hours; talk and hear; ability to travel by car of air. Specific vision abilities required by this job include close vision to handle contracts, other office correspondence, etc. This position may require work inside or outside of the building.

HOUR OF WORK AND TRAVEL REQUIREMENTS

      Requires flexible schedule to cover events. Minimal travel maybe required.

ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.