Sr. Manager, Digital Adoption & Engagement

Posted:
10/21/2024, 5:00:00 PM

Location(s):
Falmouth, Maine, United States ⋅ Maine, United States ⋅ Delaware, United States ⋅ New Jersey, United States ⋅ Wilmington, Delaware, United States

Experience Level(s):
Senior

Field(s):
Sales & Account Management

Workplace Type:
On-site

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

0

Pay Details:

$110,760 - $166,400 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Sales & Customer Distribution Support

Job Description:

The Senior Manager, Digital Sales- Consumer Deposit Product & Payments (CDPP) (US) is accountable for the digital sales delivery of TD Bank, Americas Most Convenient Bank products within the CDPP portfolio. The role involves working with numerous stakeholders, with the ultimate goal to create a seamless and effortless digital customer experience and ensure effective sale and delivery of TD Bank, Americas Most Convenient Bank digital product sales and services. The Digital Channel is one of our key distribution channels and has a global mandate and an enterprise-wide strategy for the Online, Tablet and Mobile channels across TDBG. The aim of the channel is to deliver an exceptional, seamless and effortless experience for customers and clients who manage their finances via Online, Tablet and Mobile. The Digital Channel is accountable for the Digital strategy, customer experience and distribution of products and services across businesses.

Depth & Scope:

  • Manages the full end-to-end digital sales funnel to drive increased sales volume by: partnering with RMO/Card Marketing and RMO/Card Product teams to fill the funnel, driving enhancements and optimization efforts to maximize in-funnel conversions, and leveraging tools and capabilities available to drive sales (e.g. search engine optimization, on-site advertising, social media, etc.)
  • Defines approach and delivers against Digital Channel KPIs for TDB RMO/Card products and services and manages projects and initiatives against these metrics; collaborates on metrics for digital sales with support from RMO/Card product lines of business
  • Maximizes value of Digital capabilities to reach, educate, and advise customers to increase engagement, attract new customers and deepen relationships
  • Identifies and leads ongoing efforts with cross-functional teams to continuously optimize the site and application experience toward ongoing, incremental improvement in sales, lead generation and service adoption
  • Works with peers within Digital Channels team to leverage capabilities including: Mobile, Search, Natural Language Help, Chat, calculators, design and other tools to drive sales
  • Works collaboratively with Marketing and Strategy and Planning partners to understand customer and prospect needs/behaviors, brand direction, product strategies and enterprise strategy so digital sales experiences can support the objectives
  • Represents the Channel on key projects and initiatives as business owner; Collaborates with partners, including Risk, ARFM, GAML, Compliance and TRIMIS
  • Partners with Digital Channel planning team to balance priorities across business units and manage sales budgets and costs to ensure milestones and deliverables are met
  • Represents the channel to RMO/Card Product & Marketing leaders with ongoing management and interactions, including bi-weekly sales meetings, MBRs & BAU management where RMI results are being reviewed or sales strategies are being identified
  • Provides digital channel SME-level input on sales strategies and direction in support of RMO/Card's account plan, public site sales strategy and overall LOB goals
  • Provides coaching and mentoring to direct report(s) or junior peers to create a supportive, performance-driven culture

Education & Experience:

  • Undergraduate degree required, graduate degree preferred
  • 10+ years of related experience
  • Proven experience driving leads, sales and other key web metrics through the Digital channels (Mobile, Tablet, Desktop) while deploying strategies to improve overall site traffic and conversions
  • Digital marketing experience supporting/leading work within the SEM/SEO, Display Ad and Affiliate marketing channels
  • Product management experience: Creating product distribution strategy, setting business targets, assessing performance against targets and identifying market and competitive opportunities to continuously grow the business
  • Business acumen: strategic thinking, business process development, analytical and problem solving skills
  • Proven understanding of financial institutions product offering(s) and current processes for digital sales
  • Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
  • Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing reevaluation of priorities
  • Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through the use of training, coaching and focus on people development
  • Detailed business knowledge of public site technology and tools
  • Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise-wide initiatives
  • Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders
  • Skillful communication, negotiation, and partnership skills with an ability to remain resilient under pressure
  • Strong time management and organizational skills to manage multiple deadlines and priorities in a fast-paced and constantly changing environment
  • Experience managing P&L and developing business cases

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. 

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package


Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at [email protected]. Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.