On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. 
 
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”,  or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! 
 

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Reporting to: SEO Manager

Department: Digital Marketing

The Department:

The Digital Marketing department is responsible for Group’s global digital footprint, including traffic generation and conversion across all online and mobile channels globally.

Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure our customers enjoy our products in a safe and responsible gambling environment.

Purpose of the role:

Working on different territories and sponsorships, you will be helping deploy content marketing strategies to promote the Betway website.

This position would suit someone with strong marketing skills, combined with an entrepreneurial spirit, and willingness to step up and drive SEO campaigns to success! You should have a desire to succeed and a curious mind, eager to master all aspects of search marketing.

You should have a good understanding of SEO and a genuine interest to progress in the industry and build your career. Naturally, you will be up to date on recent news and understand how SEO connects with other Marketing aspects. Your interest in SEO and willingness to learn will be supported with training and opportunity for career progression.

You will be responsible for:

• Delivering the strategy against KPIs set by the SEO Manager and country teams
• Identifying opportunities in the market to improve Betway’s organic growth – through off-page and on-page initiatives
• Deliver keyword research, keyword mapping and technical SEO best practice projects
• Maintain and optimise SEO landing pages as and when required
• Perform technical audits and advise on insights and implementation of technical improvements
• Spot key upcoming events and target them tactically with content updates, link building, etc.
• Work closely with the SEO Managers in scaling offsite strategy for your territories
• Use data to report on successes and re-focus strategy based on numbers
• Utilising Google Analytics, Google Search Console, and internal tools in helping to measure and drive commercial success 

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

You will have (Essential skills):

• Business level written and verbal English
• Determination to succeed and be the best
• Strong written communication skills
• Highly organised
• Attention to detail
• A diplomatic, collaborative and positive approach
• Must be able to multi-task and occasionally assist with wider SEO initiatives
• Candidate should have a genuine interest in SEO
• Experience in performing technical audits and recommending technical improvements based on insights derived from these analysis
• All behavioural competencies are also essential

It would be a bonus if you also had (Desirable skills):

• Passion for sports
• Competent knowledge of a wide variety of sports
• Experience working with the press/journalists
• Track record of successful content promotion
• Knowledge of SEO software such as SEMrush, Majestic, Ahrefs etc.
• Proven hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in competitive sectors
• A good understanding of SEO content skills
• Competitive verticals experience (iGaming, Finance, Health & Pharmaceutical)

Behavioural Competencies:

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation

• Sets high standards of performance for self  
• Able to work autonomously  
• Adaptable and flexible  
• Team player with good interpersonal skills  
• Able to read and analyse data  

Should you not hear from us within 2 weeks, please assume your application has not been successful.