At Moxie, we empower entrepreneurs to launch, run, and grow their own aesthetics businesses with a combination of software and services. In less than 2 years, we have grown from an idea to a team of 50, with a business that is in the top-decile in terms of growth, and a remote-first team that has been self-described as high-trust, low ego, high output.

Job Description: 

We are looking for a highly motivated and experienced Digital Marketing Manager with a proven track record in an agency environment.  We need an expert in lead generation using Meta Ads who can design testing & optimization plans to roll out and manage tests across 50+ accounts. 

Responsibilities:

• Testing & Optimization:

  • Design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance.

  • Design and execute comprehensive testing programs to continuously improve ad performance, including split testing different ad variables and experimenting with new strategies.

  • Analyze test results and apply data-driven insights to refine targeting, creatives, and ad formats.

• Performance Reporting & Analysis:

  • Develop, implement, and enforce standardized naming conventions for campaigns, ad sets, and creatives to ensure consistency and ease of reporting.

  • Develop and present comprehensive performance reports, highlighting key metrics, trends, and areas for improvement.

  • Generate detailed performance reports, providing insights into the effectiveness of campaigns. Use data to inform future testing strategies and optimization efforts.

• Creative Testing & Optimization:

  • Partner closely with the creative team to develop compelling ad creatives, including images, copy, and layouts that resonate with target audiences and align with campaign objectives.

  • Design and execute creative testing programs to identify top-performing ad variations, including different image formats, copy approaches, and video content.

  • Analyze the performance of creative assets, providing actionable feedback to refine and optimize future ad creatives.

• Client Relationship Management:

  • Partner with client success to enhance client satisfaction, visibility, and support processes designed to expand budgets.

  • Serve as the marketing point-of-contact, offering updates via email and joining calls to answer questions.

  • Manage new campaign launches and offer participation processes to ensure successful execution.

  • Guide providers through marketing requests or issues, escalating to functional leaders when needed.

Qualifications:

• Undergraduate degree in Marketing, Advertising, or a related field.

• 3-5 years of experience in digital marketing, preferably within an agency setting.

• At least 3 years of experience with using Meta Ads for lead generation, and being responsible for improving performance.

• Demonstrable ability to communicate, present, and influence key stakeholders.

• Proven ability to handle multiple account management projects simultaneously while maintaining keen attention to detail.

• Strong negotiation, listening, and presentation skills.

• Excellent verbal and written communication abilities.

• Project management or sales experience is a plus.

• Approachable personality with a client-focused mindset.

• Bonus: Experience in the aesthetics industry, including medspas, plastic surgery, or beauty sectors.