Business Overview 

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.  

There are four I’s in Initiative and these represent our core values and behaviors.  

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.  
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.  
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.  
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world. 

Position Summary

The Global Managing Partner will have responsibility for client leadership on our major growth initiatives and day to management of the Amazon, our largest global client within the network, creating a clear agenda for teams, being the consistent lead for this account, as we accelerate our growth efforts. This role will be specifically focused on the Entertainment Lines-of Business (Prime Video and FreeVee). The role includes oversight of 55 countries across the Globe: US, Europe, LATAM and APAC, with the largest country being the US.

The Global Managing Partner (GMP) will have a passion for the Entertainment and especially streaming category, marketing for one of the largest growth companies in the world. The GMP will be responsible for helping to attract, retain and develop high potential client-management staff and can inspire teams and create a strong and engaging leadership presence. You will manage multiple senior stakeholders across different lines of businesses, and regional marketing and LOB teams in these markets. As the most senior client leader on this global piece of business, reporting to the Global CEO, the Global Managing Partner (GMP) will need to partner with our cross-craft leaders who lead all different disciplines (Strategy, Communications Design, Investment, Performance Marketing, Advanced Analytics, Data and Tech) for success and to achieve our aims.

Responsibilities

• Serve as the main point of contact for key global clients and regional clients
• Partner with Amazon global Prime Video team and act as a key strategic and business partner to each global and regional leads
• Identify and steward opportunities for products and services
• Overall responsibility for client service excellence and deepening existing client relationships, with a core focus on regional teams and top 20 markets
• Work with local client leaders to establish clear vision and delivery of growth objectives
• Ensure the right process and procedures are put in place for the effective management of the working process and learnings are effectively shared across regions.
• Act as business consultant to the client, beyond media planning and buying
• Ensure consistently positive TRR scores with all markets
• Challenge clients to innovate, try new things, test, and scale
• Develop and maintain excellent working relationships with all agency departments/disciplines, collaborating with them to deliver excellent work
• Develop solutions in tandem with Global Client Finance that deliver profitability
• Ensure revenue opportunities and pipeline are accurately forecasted; ensure financial visibility and lead quarterly client finance meetings with the global leadership teams

Required Skills & Experience

• Demonstrable experience in partnering with large, complex, international clients with the ability to influence key stakeholders without having direct authority in order to achieve objectives
• Proven ability to deliver on growth mindset and invent and simplify complex situations
• Capable of delivering strategic business counsel to clients outside of the media planning and buying perspective, resulting in building integrated client solutions
• Demonstrates strong and current knowledge of entertainment and industry trends and best practices
• Proven ability to proactively develop relationships with clients
• Ability to drive projects from conception to completion; project management experience
• Experience of having worked within a holding company structure, or matrix organization, as well as having exposure to entertainment industry categories, and at some stage having worked within an agency environment
• Understands internal reporting to manage budgets effectively; ability to adapt to changing revenue models
• Understands and makes use of economic, financial, competitor and industry data in diagnosing business strengths and weaknesses and ability to develop strategies and plans that help the business grow
• Set targets for and actively manage key individual markets and SBUs revenue and profitability with relevant leaders across the business
• Supports team environment of experimentation and collaboration, expecting to raise the bar and demanding a high standard within the agency
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

Desired Skills & Experience

• 20+ years’ experience in client service, media expertise, digital agencies, agency or client side
• Media experience with at least 10 years client or agency side with experience in a Global capacity
• 10+ experience in Entertainment category - must understand the landscape, environment, brand to demand, key partners, and measurement experience of Entertainment, streaming clients.

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Wage

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [email protected].