Director, Social Strategy 

You're a skilled practitioner and team leader who knows how to set the direction for social strategies, campaigns and activations. You'll make decisions and craft the vision for a brand's overall approach and daily execution on social platforms, in addition to helping to grow and evolve the social capability at VML. You have a very strong ability to effectively communicate, influence and interact with clients and have a successful track record of managing large-scale, complex social media initiatives for enterprise clients. You also have experience with B2B clients and can bring that expertise to the social space effectively.

RESPONSIBILITIES

• Develop and oversee the creation of social strategies, social playbooks, activations and campaign ideas
• Direct and synthesize research, social listening and other data to guide a brand's strategic decisions
• Partner with creative, strategy, data and media teams to define and achieve a brand's social marketing goals
• Hire, supervise and guide the development of junior team team members
• Plan, execute and oversee social media campaigns, including user-generated content (UGC), influencer programs and real-time activations
• Identify and surface insights from the community behaviors, mentions and 1:1 interactions relevant to the brand
• Commitment to driving agency growth through proactive business development and the strategic positioning of our services

SKILLS AND EXPERIENCE

• 8+ years of social marketing experience
• Experience coaching and developing one or more direct reports
• Advanced understanding of social platforms, audiences and behaviors, and the ability to make sound decisions based on that knowledge
• Ability to apply knowledge of social media to effectively solve a wide variety of client challenges
• Strong communication and presentation skills in a wide variety of formats and settings
• Ability to collaborate effectively across organizations, departments, teams and individuals