At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
Position Overview:
We are looking for a driven, detail-obsessed Senior Events Manager to own the full lifecycle of B2B events, from strategy and planning through flawless on-site execution. This is a fast-paced role for someone who thrives in high-output environments, moves quickly without sacrificing quality, and understands that every event is a demand generation engine, not just a brand moment.
You will plan and execute a range of B2B events including trade shows, conferences, hosted dinners, roundtables, and proprietary activations. Critically, you will work hand-in-hand with sales and marketing to ensure every event is tied to measurable pipeline outcomes, turning attendee engagement into qualified leads and closed opportunities.
This role also requires someone who knows how to activate the full marketing engine around an event, not just show up to it. That means building pre-event campaigns that drive qualified registration, creating in-event moments that deepen engagement, and owning post-event follow-up that converts attendance into pipeline for Viral Nation.
The right person for this role is energized by ambiguity rather than slowed by it. Our environment moves fast and doesn't always come with a playbook. We need someone who figures things out, makes smart decisions with incomplete information, and gets better as they go.
Responsibilities:
- Own the annual B2B events calendar, including industry conferences, executive roundtables, hosted dinners, and proprietary brand activations.
- Evaluate and prioritize event opportunities based on audience fit, sales alignment, and pipeline ROI potential.
- Build detailed project plans and timelines for each event, managing logistics, budgets, vendors, and deliverables from kickoff through post-event wrap.
- Activate the full marketing engine around every event. Work collaboratively with paid media and content marketing to build pre-event campaigns that drive qualified registration, create in-event content that amplifies reach, and execute post-event nurture sequences that convert attendance into pipeline.
- Lead all aspects of execution in partnership with Event Specialist including booth setup, speaker management, staffing, attendee experience, and real-time problem-solving.
- Partner with sales before every event to align on target account lists, goals, and on-site meeting strategies.
- Implement lead capture processes at events, ensuring data flows accurately and promptly into CRM systems.
- Work cross-functionally with marketing to align event messaging with active campaigns, ensuring consistency in audience targeting and brand voice.
- Track and report on event KPIs including leads generated, meetings booked, pipeline influenced, and cost per lead.
- Conduct post-event reviews and continuously refine processes, templates, and playbooks to improve efficiency and results over time.
Qualifications:
- 8–10 years of marketing experience in B2B, agency, or marketing services environments
- Hands-on experience executing demand generation and lead-focused B2B campaigns
- Strong background in B2B events marketing, ideally within the U.S. market
- Solid understanding of creator marketing and social media marketing from an agency perspective
- Experience working in a fast-paced environment where managing multiple events simultaneously is the norm
- Thrives in ambiguity and enjoys figuring things out. This role doesn't always come with a playbook and the right person will build their own.
- A self-starter who takes initiative, moves with urgency, and gets things done without being asked twice
- Exceptionally organized with the ability to manage competing priorities, complex timelines, and multiple stakeholders without dropping the ball
- Strong communicator with proven experience managing external partners and vendors, holding them accountable while maintaining productive working relationships
- Experience managing junior team members or specialists
- Strong project management skills with the ability to execute complex programs across multiple channels
- Data-driven mindset with experience supporting lead and pipeline reporting
Compensation Philosophy:
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
AI in Recruitment:
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates in our recruitment process. Our hiring teams make all hiring decisions.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.