Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

Our Customer Success and Growth Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment. 

CVS Health is seeking a dynamic and customer-centric marketing leader to drive the B2B and B2C marketing strategy for the Payor Solutions portfolio. The portfolio is a growing and core component of the Care Delivery strategy, and includes solutions for population health, rare and complex conditions, cardio-metabolic health management and Quality measures.

As the Lead Director of Marketing, you will be responsible for shaping the marketing strategy and delivering integrated campaigns, across audiences, in alignment with the growth objectives of the business. You will create a best-in-class buying experience for clients as well as a personalized member experience to drive enrollment and continued engagement. 

You’ll work cross-functionally to build and execute strategies and integrated campaigns based on market research, insights and best practices that incorporate multiple channels with measurable results. 

As a people leader of 2-3 direct reports, you will also build the marketing roadmap and prioritize input to ensure the team is focused on delivering high-quality, high-value strategies and campaigns.

This is a dynamic and evolving environment, and the successful candidate will enjoy balancing short-term needs with long-term vision.  Additionally, you will be adept at navigating a highly matrixed organization and a master at developing marketing strategies that deliver results.

This is a hybrid position - working 3 days (Tuesday, Wednesday and Thursday) at one of our hub locations (Woonsocket, RI; Wellesley or Boston, MA; NYC Soho; Hartford, CT; Chicago, IL)

Required Qualifications

• 10+ years of marketing experience in B2B/B2C audience segmentation, analytics, content, acquisition and digital marketing; experience in healthcare, PBM or relevant industry preferred
• 5+ years management experience in leading and developing high-performing teams in a fast paced environment

Preferred Qualifications

• Proven expertise in developing best-in-class marketing strategies that move customers from awareness to consideration and adoption
• Strong driver of results with a proven ability to think strategically and turn strategy into action, overseeing multiple projects to completion simultaneously
• Experience collaborating with and earning the trust of Sales, Account Management and Product stakeholders to create and deliver compelling, relevant, customer-centric touchpoints
• Proven ability to partner cross-functionally at all levels of the organization to drive strategies forward
• Experience navigating and succeeding in a highly matrixed organization

Education

Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Master’s degree preferred

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. 
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 10/25/2024

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.