Demand Generation Lead

Posted:
10/7/2024, 11:47:18 AM

Location(s):
Ontario, Canada ⋅ New York, New York, United States ⋅ Washington, United States ⋅ Seattle, Washington, United States ⋅ Toronto, Ontario, Canada ⋅ New York, United States ⋅ California, United States ⋅ San Francisco, California, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

About Finch
We are on a mission to empower innovators to access the global employment ecosystem and connect the world's employers under a single API. To do this, we're looking for individuals who think about problems holistically and in-depth, who are relentlessly curious, self-starters, and determined to drive ideas from inception through to completion.

Finch is a Series B company backed by a fantastic set of firms, angels, and our developers including General Catalyst, Menlo Ventures, Homebrew, BoxGroup, YCombinator, Charley (1st business hire at Plaid), Sima (ex-Head of Biz Dev at Plaid), Henrique + Pedro (co-CEOs at Brex), Jeff + Wayne (co-CEOs at Digits), Immad (CEO at Mercury), Sam (CEO at Vouch Insurance), Karim (CTO at Ramp), and more.

About Our Team
We're a team of problem solvers who aren’t afraid to challenge assumptions. We value velocity, curiosity, empathy, and diverse perspectives. Everyone on the team is excited about the scope of the problems we address and the potential impact our work can have on the global workforce. We realize that the value we provide comes with great responsibilities, and therefore make security and privacy our highest priorities. 

We come from a diverse set of backgrounds and each member brings different skills to the group. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and potential will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns.  

About The Role

You’ll be the leader for demand generation efforts at Finch, reporting to the VP of Marketing.  We’re looking for a hands-on, data-driven digital and account based marketing (ABM) expert and growth marketer to help us drive and expand awareness and accelerate our pipeline.  You will own critical business metrics, laddering directly to new business revenue goals and help us build our tech stack to scale. You will oversee key channels such as paid search & paid social, email marketing, and our new account based marketing (ABM) motion in partnership with the BDR and Sales teams.  You will have team/agency support across paid advertising, field marketing, and email.  You’ll be joining a small but mighty marketing team of rockstars including Sr PMM and Content leaders to help you operationalize your plans, as well as a standout Revenue Operations leader who will be your partner in tracking and analytics.
Finch is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.