The Director of Growth & Product Marketing on the Be The People (BTP) Leader Experience & Activation team owns the engine that turns attention into action — and action into proof. Be The People is a coalition civic engagement initiative building a self-sustaining movement of 900,000+ leader ambassadors. The platform on which this role grows is not just where people discover the movement; it is the social proof machine that makes the movement spread.

This role drives three things: the platform growth engine that brings people in, the content that moves them to act, and the support that keeps them engaged once they arrive. It is a builder's role at the ground floor of a v1 product, where the feedback loop between user signal and what ships next runs on a weekly cadence.

The Director leads a small, high-output team — managing the Content Strategist who owns storytelling and editorial, and the Customer Success Lead who owns onboarding and support. They partner closely with product, engineering, the data team, and content and creative partners to ensure every function is pulling in the same direction. Ultimately, this role is accountable for converting, retaining, and supporting users across BTP's three core audiences: problem solvers, community leaders, and organizations.

The role reports to the Director of Platform Growth & Leader Activation.