Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Strategy Development

• Develop comprehensive consumer activation strategies, define clear objectives and KPIs

• Identify and prioritize target consumer segments, personas and tailor activation strategies to meet their specific needs and behaviors.

• Explore and implement innovative approaches to enhance consumers engagement

Execution deployment  

• Campaign management: Plan and execute consumer activation campaigns across various channels; point of vaccination, digital and partnerships, ensuring efficient execution and optimize consumer engagement.

• Conduct thorough market research to gain deep insights into consumer behavior, preferences, and trends, use consumer insights to inform the development of targeted activation strategies and tactics

• Collaboration: Foster strong working relationships with cross-functional teams to ensure alignment and integration of consumer activation efforts.

Budget Management:

• Ensuring efficient allocation of resources to maximize ROI.

Performance Analysis:

• Regularly track and analyze the performance using defined KPIs, use data-driven insights to optimize activation strategies for continuous improvement.

Compliance:

• Ensure all activities comply with GSK policy and pharmaceutical industry regulations, work closely with relevant cross functional team to enhance work process.

Team management:

• Coach and manage team, driving performance through continuous mentoring and effective performance management. Inspire, motivate and align team efforts with organization goals while fostering open communication

Why you?

Basic Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An MBA or advanced degree is preferred.

• Minimum of 5-7 years of experience in consumer marketing or activation, preferably within the pharmaceutical or healthcare industry.

• Proven track record of successfully developing and executing consumer activation campaigns, Experience managing multi-channel marketing campaigns

• Strong strategic thinking, problem-solving, with focus on consumer-centric approaches.

• Good project management skills, outstanding communication and interpersonal skills

• Results-oriented with a proactive and entrepreneurial mindset, work effectively in a fast-paced and dynamic environment.

• Strong leadership, team management skills with fostering a positive and inclusive team culture.

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.

• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

• Continuously looking for opportunities to learn, build skills and share learning.

• Sustaining energy and well-being

• Building strong relationships and collaboration, honest and open conversations.

• Budgeting and cost-consciousness

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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