We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

Simplii Financial is searching for a Senior Manager to champion social-first strategies, forge creator partnerships, and create content that gets our audience talking, driving real connections and DMs.

Simplii Financial is digital-only – so social isn’t just important, it’s essential. You’ll build strategies that put social at the center, work with creators who move culture, and make a real impact for a brand that lives online. Hybrid work, digital-first brand, even bigger opportunity.

At CIBC we enable the work environment most optimal for you to thrive in your role.  You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Lead Social-First Strategy: You’ll champion social as the front door for Simplii Financial. That means crafting campaigns that start on social, not just get repurposed for it. You’ll collaborate with PR, marketing, sponsorships, and internal teams to make sure every initiative feels native to the platforms people use every day.
• Creator Partnerships That Matter: You get that creators are the new media companies. You’ll identify, build, and nurture relationships with creators who can authentically tell the Simplii story, whether it’s a TikTok trend or an Instagram educational series. You’ll help Simplii show up in conversations that matter to digital-first consumers.
• Trendspotting & Platform Innovation: You’re obsessed with what’s next. You know how to spot emerging trends, jump on new features, and make sure Simplii is in the conversation while it’s happening—not after. You’ll experiment, learn, and scale what works for a brand that’s always online.
• Team Builder & Mentor: You’ll lead a crew of social and creator experts, setting KPIs that matter for social (not just overall marketing). You’ll foster a culture where creativity, speed, and relevance win every time.
• Relationship Connector: You are a bridge builder, confident at connecting internal teams and creators to make sure every campaign is cohesive, social-first, and audience-centric.
• Campaign Delivery: You’ll lead the process from idea to execution, ensuring every campaign feels like it was built for social, not just adapted to it. You’ll push for relevance, authenticity, and measurable impact for a digital-only audience.

Who you are

• Social-First Mindset: You understand how culture, conversation, and community drive real business results—especially for digital brands.
• Experienced Operator: 8+ years in social/digital marketing, with 5+ years leading social and digital content strategies. You’ve worked with agencies, built creator programs, and launched campaigns that get people talking.
• Platform Native: You live and breathe social. You know what works on TikTok vs. Threads and you’re always first to try new features.
• Audience Obsessed: You create for people, not just for metrics. You listen, engage, and build real relationships online.
• Results-Driven Leader: You measure what matters, iterate fast, and celebrate impact.
• Culture Builder: You lead with empathy, authenticity, and a focus on team success.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Brand Marketing, Communication, Cross-Functional Teamwork, Customer Engagement, Dashboard Reporting, Deliverables Management, Digital Content, Digital Marketing Campaigns, Metrics Development, Social Media, Social Media Insights, Social Media Management, Social Media Marketing, Social Media Posting, Teamwork