Marketing Business Insights Specialist

Posted:
12/5/2024, 2:54:55 AM

Location(s):
Delaware, United States ⋅ New York, United States ⋅ Maine, United States ⋅ Wilmington, Delaware, United States ⋅ Falmouth, Maine, United States ⋅ New Jersey, United States ⋅ New York, New York, United States

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
On-site

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$95,264 - $155,376 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Analytics, Insights, & Artificial Intelligence

Job Description:

Department Overview:

As a Business Insight Specialist within Marketing, you will be working in an agile method with other Marketing functions and the Business Line to perform analysis, translating data into information, and answering business questions through hypotheses, testing, data gathering, analysis and story building. You will be responsible for formulating relevant and meaningful data analysis through comprehensive profiling tools, segmentation as well as leveraging advanced modeling and analytics.

Job Description:

The Business Insights Specialist is responsible for conducting analyses on curated and/or aggregated DataMart's in conjunction with deep business subject matter expertise, to generate relevant analytical insights for business issues and identify opportunities to drive business growth and value. This role works in partnership with business leaders to present or generate appropriate insights including the delivery of supporting collateral and/or presentations.

Depth & Scope:

  • Works autonomously and accountable for acting as a lead within a specialized business management function and may provide work direction to others
  • Provides seasoned specialized knowledge, advice and/or guidance to various stakeholders and team members
  • Scope of role may have enterprise impact
  • Focuses on short to medium - term issues (e.g. 6-12 months)
  • Undertakes and completes a variety of complex projects and initiatives requiring specialist knowledge and/or the integration of cross functional processes within own area of expertise
  • Oversees and/or independently performs tasks from end-to-end
  • May interact with any hierarchy level up to executive leaders and external vendors

Education & Experience:

  • Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science) Graduate's degree preferred with either progressive project work experience, or;
  • 5+ year of relevant experience; higher degree education and research tenure can be counted

Preferred Skills:

  • Financial Services or Banking with a background in data analytics and/or marketing
  • Experience working with SalesForce, Journey Building or other relevant tools
  • Experience with SAS, SQL, R, Python or other relevant tools
  • Ability to effectively communicate and highlight learnings from various data analysis and reporting

Customer Accountabilities:

  • Leads on the interpretation of complex business issues, generates multifaceted insights and identifies opportunities to help drive business growth or address business/enterprise needs
  • Presents and communicates generated insights and recommended business actions to stakeholders/business leaders in an easily digestible manner, leveraging tools/techniques/methods to produce a variety of visualizations/presentations that fit the audience
  • Acts as the primary interface with business to bridge and translate business requirements to analytics and reporting needs for a given domain/business
  • Applies collaborative and strong stakeholder management approach to constructively influence and persuade stakeholders and partners where appropriate
  • Serves as an authority on a given business domain and provides business expertise to place context around analytics discovery and inform recommendations
  • Escalates data/process related problems and communicates to relevant teams in a timely manner and makes recommendations for resolution
  • Provides day-to-day support and delivery of analytics

Shareholder Accountabilities:

  • Represents functional area as a business insights & analytics specialized expert
  • Synthesizes complex and vast amount of information and translates into actionable insights and strategy
  • Builds business requirements and facilitates project execution to develop insights
  • Collaborates with partners on business challenges and delivers fact-based analytical advice that aligns to strategy and drives shareholder value
  • Identifies opportunities for business growth within a specific business or function by identifying potential use cases and value drivers
  • Utilizes both quantitative and qualitative methodologies to interpret and present data effectively and clearly
  • Works directly with the business teams to gather the demand for analytics and work with the analytics hub to fulfill the analytics demand
  • Provides business explanation for anomalies/outliers identified during analysis
  • Works with business functions and analytics teams to transition business requirements to analytics requirements
  • Trains business users on how to integrate analytics into decisions
  • Leverages knowledge of data capabilities to build and deliver insights
  • Develops analysis to corroborate initial proof of concept
  • Executes on data requests accurately and within a timely manner
  • Identifies and investigates data/analytics related issues
  • Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
  • Leads/facilitates and/or implements action/remediation plans to address performance/risk/governance issues
  • Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
  • Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
  • Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:

  • Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
  • Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
  • Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
  • Participates in personal performance management and development activities, including cross training within own team
  • Keeps others informed and up to date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
  • Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
  • Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
  • Contributes to a fair, positive and equitable environment that supports a diverse workforce
  • Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

    Who We Are:
    TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. 

    TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.

    Our Total Rewards Package


    Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

    Additional Information:
    We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

    Colleague Development
    If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.

    Training & Onboarding
    We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

    Interview Process
    We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

    Accommodation

    If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at [email protected]. Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.