Service Center

CSCS TX

Key Responsibilities

Measurement & Reporting

• Develop and maintain enterprise-wide marketing dashboards that track performance and perceptions across campaigns, channels, and business lines.
• Establish standardized KPIs for Paid, Owned, Earned, and Digital channels based on Caliber business line objectives.
• Provide regular reporting for marketing team and executive leadership, highlighting trends, opportunities, and risks.

Attribution & ROI

• Build and refine attribution models to connect marketing activity with business outcomes (appointments, capture rate, leads, revenue, NPS). Enhance tracking of channels as-needed.
• Partner with Finance to align measurement methodologies and validate ROI.
• Ensure visibility into the effectiveness of campaigns across insurers, fleets, OEMs, and consumer channels.

Analysis & Insights

• Translate complex marketing data into clear, actionable recommendations for leadership.
• Conduct ad hoc analyses on campaign performance, channel mix, and customer behavior.
• Collaborate with Competitive Intelligence and Voice of the Customer to integrate brand health and market trends into performance reviews.

Cross-Functional Collaboration

• Partner with Marketing Managers (Paid/Earned) and Digital team (Owned) to measure channel efficiency.
• Work closely with the Content & Creative Studio and Sales Enablement to assess asset utilization and impact.
• Support Strategic Accounts and Operations with insights that demonstrate marketing’s contribution to carrier relationships.
• Support Digital team with ad-hoc experience learnings and testing analyses

Tools & Governance

• Oversee marketing analytics platforms and provide POVs on how to improve tooling in the future (e.g., GA4, attribution tools, CDP, MMM, BI dashboards).
• Ensure campaign tagging, governance, and data quality standards are consistently applied.
• Stay ahead of evolving analytics best practices and emerging technologies.

Strategic Impact
The Senior Manager, Marketing Reporting & Analytics provides the proof and discipline behind Caliber’s marketing strategy.

Qualifications

• 5-7 years in marketing analytics, reporting, or data strategy roles.
• Proven experience building enterprise marketing dashboards and attribution models.
• Proficiency with analytics platforms (Google Analytics/GA4, Tableau/PowerBI/Looker, MMM platforms, CRM/MarTech data).
• Strong ability to translate data into insights and executive-ready recommendations.
• Excellent collaboration skills across marketing, finance, and operations.
• Bachelor’s degree in Marketing, Business Analytics, or related field; MBA or advanced analytics certification preferred.