Job Description

• Drive the product and business planning including marketing strategy, development, and optimization of marketing campaigns with cross-functional for Thai AirAsia X's Flight.

• Analyze consumer needs, current market trends, competitive landscape for potential routing since ROI, and demand plan.

• Develop marketing calendar and route strategy by having end-to-end accountability of commercial delivery into the market.

• Work closely with regional/local integrated marketing team, social media, digital marketing, and creative team to ensure Flight strategy is aligned to AirAsia.com overall.

• Build on product messaging that sets new products apart to give them a unique selling point.

• Coordinate with the Network and Revenue team to establish routing by using creative channels to maximize promotional opportunities for Flight in a cost-efficient manner, building a consistent level of SOV as well as brand enhancement to create the best consumer experience by developing and monitoring funnel strategy including conversion.

• Engage with local/station for better understanding and insight.

Qualifications

• Master’s degree or Bachelor’s Degree  in Marketing, Business Administration, or other related fields.

• At least 7 years of experience in marketing, preferably FMCG or e-commerce.

• Have past experiences in digital marketing: digital campaigns, social media, online media, etc.

• Innovative, internet savvy, logical thinking with valid rational.

• Good relationship building and teamwork.

• High leadership skills and be able to lead a team

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