Senior Executive, Marketing (Non-Flight Products)

Posted:
12/11/2024, 3:51:12 PM

Location(s):
Bangkok, Thailand

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing


Job Description

  • Responsible for the overall go-to-market strategy, development, execution and optimization marketing campaigns for ancillary products.

  • Develop marketing calendar and channel/distribution strategy by having end to end accountability of commercial delivery into market and work closely with regional/local integrated marketing team, social media, digital marketing and creative team to ensure ancillary products strategy is aligned to overall AirAsia.com Strategy.

  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point.

  • Work closely internally with the relevant team to establish channel strategy (external party).

  • Using creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner, building a consistent level of “buzz” around the brand enhances the consumer purchase experience by developing and monitoring funnel strategy and conversion.

  • Constantly engage with the Product team to enhance the user experience.

Qualifications

  • Bachelor Degree in Marketing, Finance, Business Administration or any related field

  • Experiences in Marketing, Marketing Campaigns, Marketing Strategy for 3 years onwards

  • Understanding marketing trends and having passionate in airline business

  • Creating graphic design or artwork with creativity ideas according to Customer Intelligence (CI) of the company.

  • Excellent at English and interpersonal skills

  • Creativity, working as a team and under pressure with limited time

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