Posted:
12/3/2024, 6:14:06 PM
Location(s):
Central Luzon, Philippines ⋅ Angeles, Central Luzon, Philippines
Experience Level(s):
Senior
Field(s):
Growth & Marketing
Workplace Type:
Remote
About TaskUs: TaskUs is a provider of outsourced digital services and next-generation customer experience to fast-growing technology companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery, ride-sharing, HiTech, FinTech, and HealthTech.
The People First culture at TaskUs has enabled the company to expand its workforce to approximately 45,000 employees globally. Presently, we have a presence in twenty-three locations across twelve countries, which include the Philippines, India, and the United States.
It started with one ridiculously good idea to create a different breed of Business Processing Outsourcing (BPO)! We at TaskUs understand that achieving growth for our partners requires a culture of constant motion, exploring new technologies, being ready to handle any challenge at a moment’s notice, and mastering consistency in an ever-changing world.
What We Offer: At TaskUs, we prioritize our employees' well-being by offering competitive industry salaries and comprehensive benefits packages. Our commitment to a People First culture is reflected in the various departments we have established, including Total Rewards, Wellness, HR, and Diversity. We take pride in our inclusive environment and positive impact on the community. Moreover, we actively encourage internal mobility and professional growth at all stages of an employee's career within TaskUs. Join our team today and experience firsthand our dedication to supporting People First.
This role involves a deep understanding of the customer journey and utilizing various digital tools to create meaningful interactions that lead to conversions.
Responsibilities include:
Leading and optimizing lead journeys to drive more conversation and growth opportunities
Digital marketing experience across earned, owned and paid media.
Planning and executing on inbound lead nurtures
Measuring and reporting on the performance of qualified lead flow
Conducting experiments and conversion tests to enhance marketing effectiveness
Drafting and developing effective messaging
Working closely with Service Leaders, BDR and Sales to align on warm outreach and conversion efforts
Report on tactic effectiveness
We are looking for an experienced Inbound Marketing Manager to lead our lead conversion and growth initiatives. In this pivotal role, you’ll be responsible for overseeing all aspects of a lead journey, to ensure all leads are processed efficiently, as well as use the feedback loop to improve lead flow.
You’ll also plan and execute our nurture programs, measure campaign performance, and develop touchpoints that aid in lead readiness. Your expertise will be crucial in conducting experiments, optimizing user funnels, and enhancing our lead conversation process.
Leading lead nurture programs to build effective touchpoints aimed at further qualifying leads.
Measuring and report on lead conversions, messaging effectiveness and all nurture programs
Developing new lead conversion journeys and effective nurtures
Executing and measuring conversion tests and experiments
Optimizing conversion points and user funnel
Aid events team with pre and post event lead follow-up
Test and use various channels outside of marketing automation to nurture leads including LinkedIn Sales Navigator
Develop and capture lead journeys
Develop targeted segments to focus on most likely to convert leads
High energy, motivation, and a hunter mentality
Proven experience in digital marketing and digital tools
Previous experience in building reports (Salesforce, Pardot)
Strong analytical skills and data-driven mindset
Experience in optimizing landing pages and user funnels
Hands-on Marketing Automation experience building lists and runnings email drip campaigns (Pardot preferred)
Tech Savvy and ability to use tech automation effectively
Preferred Financial, Healthcare, and AI service experience
How We Partner To Protect You: TaskUs will neither solicit money from you during your application process nor require any form of payment in order to proceed with your application. Kindly ensure that you are always in communication with only authorized recruiters of TaskUs.
DEI: In TaskUs we believe that innovation and higher performance are brought by people from all walks of life. We welcome applicants of different backgrounds, demographics, and circumstances. Inclusive and equitable practices are our responsibility as a business. TaskUs is committed to providing equal access to opportunities. If you need reasonable accommodations in any part of the hiring process, please let us know.
We invite you to explore all TaskUs career opportunities and apply through the provided URL https://www.taskus.com/careers/.
Website: https://blackstone.com/
Headquarter Location: New York, New York, United States
Employee Count: 251-500
Year Founded: 1985
Industries: Advice ⋅ Business Development ⋅ Consulting ⋅ Finance ⋅ Financial Services