Work from anywhere, impact everywhere
Diversity is at the heart of who we are at Xapo Bank. We’re a fully distributed team of over 140 Xapiens that work remotely from 40+ countries around the world.
Our beginning: A world that enjoys economic freedom and wealth protection, no matter where you live or who is running your country. This is the dream that drove Wences Casares, our Founder and Chairman, to quietly transform the world of banking.
To achieve that, we search the world for the best people for the job. We work hard, think globally, and inspire each other to learn and grow. We are committed to changing the way things are done.
Risk is inherent in all of our business activities and managing risk well is the responsibility of every Xapien. Sound risk management enables us to serve our customers and deliver value for our shareholders, and helps make Xapo a great place to work.
Although we are headquartered in Gibraltar, this is a full time, 100% remote position
Work from anywhere!
Position overview
The VP of Organic/SEO Marketing at Xapo Bank will lead the development and execution of a comprehensive organic growth strategy to drive customer acquisition, retention, and engagement. This role is critical in positioning Xapo Bank as a leader in the crypto and fintech space, leveraging advanced SEO techniques, content marketing strategies, and data-driven insights. As a key contributor to Xapo's growth, you will optimize our digital assets for search engine visibility and ensure a seamless user experience that aligns with our global brand values and strategic goals.
Responsibilities
- Develop and implement a robust organic marketing strategy that drives traffic, engagement, and conversion across Xapo's digital ecosystem.
- Lead SEO efforts, including keyword research, on-page and off-page optimization, technical SEO, and site performance enhancement with Xapo’s goals in the crypto and fintech space.
- Optimize digital assets (text, graphics, multimedia) for SEO and usability on devices, ensuring alignment with Xapo's brand and user experience standards.
- Monitor and analyze web metrics such as traffic, time on site, click-through rates, conversion rates, and cost per acquisition, using insights to inform strategic decisions.
- Collaborate with content creators, developers, designers, product, PR, and digital marketing to enhance site architecture, content strategy, and user experience for organic growth.
- Stay ahead of industry trends, search engine algorithm updates, and emerging best practices in crypto and fintech marketing.
- Provide strategic insights to cross-functional teams for aligning organic marketing efforts with broader business objectives. Exceptional ability to work cross-functionally and communicate effectively.
- Train and mentor team members in SEO best practices and organic marketing strategies.
- Foster relationships with key influencers, thought leaders, and external partners to amplify outreach and content distribution efforts.
Skills needed
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree (e.g., MBA) preferred.
- At least 7+ years of proven experience leading organic marketing or SEO efforts in fintech, crypto, or tech sectors.
- Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Google Analytics, Search Console), web analytics platforms (e.g., GA4, Search Console), and content management systems (CMS).
- Strong ability to analyze complex web metrics and translate data into actionable strategies.
- Proven track record in developing and implementing data-driven organic marketing strategies, particularly in the crypto, fintech, or tech industries.
- Proven experience with video creation.
- Deep understanding of content marketing, keyword placement, and user experience to drive organic visibility.
- Strong industry background and knowledge in crypto.
- Up-to-date knowledge of SEO trends, search engine algorithms, and crypto market dynamics.
- Experience in building, training, and leading high-performing marketing teams.
Other requirement
- A dedicated workspace.
- A reliable internet connection with the fastest speed possible in your area.
- Devices and other essential equipment that meet minimal technical specifications.
- Alignment with Our Values and the Xapo Values-Driven Leadership principles.
Why work for Xapo?
IMPACT GLOBALLY, WORK REMOTELY.
- Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
- Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
- Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals.
At Xapo, we prioritize consumer protection and adhere to regulatory requirements by ensuring that all Xapiens are accountable for upholding principles of fair treatment, transparency, and ethical conduct in their interactions with customers and stakeholders.