JOB DESCRIPTION

Director, Integrated Marketing Experience (IMX) - Indonesia

Reports to: Senior Director, Marketing - Indonesia

Location: Jakarta, Indonesia

ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

Leading a team in designing and delivering massive intimacy with superb creativity = memorable & personalized experiences with maximum brand and commercial impact. Connect Data + Media (including Retail Media) + Culture + Commerce + Social + Partners – making every moment of truth addressable and special for specific consumers and shoppers.

• Own and lead the deployment of the OU IMX model in Indonesia, setting the market vision, priorities, and transformation roadmap; localize frameworks, standards, platforms, and ways of working while developing market-specific capabilities where required.
• Lead capability adoption and maturity across Indonesia, driving consistent use of OU IMX platforms, standards, and tools across media, data, social & owned digital, design, Studio X, social, commerce, and creative effectiveness, and holding teams and agency partners accountable for sustained behavior change.
• Provide strategic and operational leadership for Studio X Indonesia, aligning delivery models, capability roadmaps, and performance standards with OU governance to drive speed, quality, and end‑to‑end excellence from strategy through content, assets, and activation.

• Own and optimize the Studio X operating model—including processes, tools, triage frameworks, resource planning, and delivery timelines—while leading talent assessment, performance management, and capability readiness to ensure sustained effectiveness and future‑fit operations.

• Lead the integration of media, data, and commerce as core growth engines, setting performance ambition and governance for retail media, market-level JBPs, first-party data acquisition, and ROI measurement to convert consumer touchpoints into scalable growth.
• Lead the orchestration of social, influencer, and e-commerce ecosystems, aligning internal teams and partners around a unified social commerce strategy that drives relevance, engagement, and conversion at scale.
• Lead the implementation of OU creative effectiveness frameworks and governance, setting the quality bar for content and shopper assets and ensuring creative excellence translates into measurable business impact.
• Lead the execution of OU design excellence standards across packaging, VIS, and in-market brand assets, ensuring consistent quality, craft, and brand integrity across all touchpoints.
• Own in-market asset governance and activation, ensuring content and shopper assets are managed, reused, optimized, and measured in alignment with OU IMX asset frameworks and performance expectations.
• Ensure disciplined end‑to‑end P2P process management across investments, enabling timely execution, financial accuracy, compliance, and transparency.
• Represent Indonesia in OU IMX governance, capability reviews, and performance councils, proactively escalating risks, removing barriers, and driving innovation in partnership with the ASP OU IMX Lead.
• Act as the Indonesia IMX chapter lead within the ASP IMX network, leading capability building, best-practice sharing, and talent development to strengthen IMX performance across the market.

What Success Looks Like: A step-change in creative excellence, effectiveness, and ROI is delivered through a mature, integrated IMX operating model powered by data, technology, and world-class execution. The organization is recognized as future-fit—scalable, performance-led, and continuously evolving to drive meaningful brand and business growth.

Experience & Critical Requirements

• Significant marketing and leadership experience (10 years+), with great focus on media, creativity, design, data, social, and technology in complex, fast moving environments
• Proven experience operating in a matrix OU–Market model, balancing local business ownership with regional/global standards, governance, and shared accountability.
• Track record of driving large-scale transformation and behavior change, embedding new platforms, processes, and ways of working across marketing, media, data, commerce, and agency ecosystems.
• Strong commercial and performance orientation, with experience managing ROI, productivity, and effectiveness benchmarks set by a central or enterprise team.
• Demonstrated ability to translate enterprise strategy into executable market roadmaps, working closely with regional and central stakeholders to drive alignment and impact.
• Led scaled, cross-functional, and multi-stakeholder programs, including initiatives leveraging Digital, Data, and AI as strategic enablers.
• Broad marketing acumen across innovation, creative strategy, connections, design, brand/category growth, and business strategy.
• Proven people and partner leaders, with experience building, developing, and mobilizing high-performing teams and agency partners.
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Communication focus:

• Strong analytical and problem-solving skills, with the ability to influence senior market and OU leaders through clear, data-led thinking.
• Ability to translate strategy and performance into simple, actionable direction for teams and partners in the market.
• Ability to build and leverage strong relationships with key business partners (internally and externally) to drive alignment and execution.
• Comfortable working in networked and ambiguous environments, collaborating across functions, agencies, and partners within the market and the OU.
• Ability to navigate complexity and turn it into clear priorities and plans that drive business results.
• Ability to inspire through the power of marketing, creativity, and brands, creating belief and momentum behind change.

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.