What You’ll Do

Video Strategy & Audience Growth

• Develop and execute a comprehensive YouTube video strategy that leverages both long-form (in-depth storytelling, expert-led discussion, educational series) and short-form content (trend-driven, edu-tainment Shorts) to drive audience engagement and retention. 
• Establish clear content objectives based on data-driven insights, SEO best practices and audience behavior to increase subscriber growth and video engagement. 
• Analyze video performance data to derive actionable insights and refine content strategies 

Content Development & Execution

• Ideate and oversee the production of high-performing long-form and short-form videos that align with audience development campaigns
• Build treatment decks and video briefs that clearly communicate creative vision, storytelling approach and engagement tactics for campaigns and on-going video series 
• Optimize scripts, thumbnails and metadata for the YouTube algorithm to enhance discoverability and engagement 
• Work closely with video production teams to ensure high quality execution of video concepts
• Stay ahead of health trends, viral content and YouTube best practices, proposing fresh socially native storytelling ideas

Collaboration & Leadership

• Manage and mentor an Associate Content Creator, guiding their contributions to content ideation, scripting, production, editing and community moderation. 
• Work cross-funcationally with video production, editorial, SEO, lifecycle and social media teams to ensure seamless content distribution
• Stay ahead of YouTube’s evolving best practices, testing new formats and innovate storytelling approaches to resonate with audiences and keep pace with competitors

What We’re Looking For

• Proven expertise in video strategy for both long-form and short-form content, with a strong track record of growing and engaging audiences on YouTube
• Strong scriptwriting and storytelling skills, with experience developing compelling, data driven content
• Deep understanding of YouTube SEO, audience psychology, and retention strategies to drive growth
• Experience in health and wellness content creation and a passion for making complex health topics accessible and engaging
• Ability to analyze performance metrics and translate data into actionable video strategies
• Experience managing a team or mentoring junior creatives
• Strong project management skills with the ability to juggle multiple projects and successfully meet deadlines
• Basic understanding of animation tools like After Effects is a plus
• Experience work in digital media, publishing or health-related industries a plus

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $93,600 - $110,000 
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.

We do not provide visa sponsorship for this role at this time.

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