Senior Financial Analyst – Digital Ad Sales

Posted:
7/24/2024, 5:00:00 PM

Location(s):
New York, New York, United States ⋅ Bristol, Connecticut, United States ⋅ New York, United States ⋅ Connecticut, United States

Experience Level(s):
Senior

Field(s):
Finance & Banking ⋅ Sales & Account Management

Job Posting Title:

Senior Financial Analyst – Digital Ad Sales

Req ID:

10095961

Job Description:

The Ad Sales Finance team is seeking a Senior Financial Analyst to support ESPN digital ad sales and will report to the Senior Manager, Finance. The team works closely with Disney Ad Sales Revenue and Yield Management (RYM), Research, Accounting, Strategy, Partnerships teams to deliver strategic, financial and operational insights and goals of the business.

Job Summary:

The SFA will partner with the RYM, Research, Partnerships, Strategy, Subscription Finance, and Controllership teams to analyze and forecast the performance of the ESPN advertising business. This includes but is not limited to, evaluating overall portfolio health, extracting data insights into inventory and demand trends, preparing reports and presentations for management, and assisting with other strategic projects. The role will also be responsible for providing recurring KPI reporting, which includes assisting the Senior Manager, Finance in standing up a new set of KPIs and business processes. They will help develop models of the full funnel ad model for ESPN, Rate/Volume analysis, and tightly coordinate business planning across streaming platforms (Disney+, Hulu, ESPN+).He/She will lead analysis and insights into digital OI growth initiatives such as inventory optimization, pricing opportunities, and new product features, by applying data-driven analysis.

The data-driven culture requires this candidate to have strong analytical and data mining abilities, so experience working with databases and large data sets is strongly preferred. Due to the market-facing nature of our work and our shifting industry landscape, a successful candidate will have the ability to efficiently implement their tasks, develop new ways of analyzing and thinking about existing problems, work cross-functionally to get job done, and contribute to ideas and initiatives generation.

This role relies heavily on having a solid understanding of the ad sales business. The ideal candidate will be able to easily navigate and clearly communicate between the ad sales organization and the finance organization. A strong analytical background to drive business insights and recommendations with quantifiable impact is required.

Responsibilities and Duties of the Role:

  • Work closely with operation teams including Sales, Product, Marketing, and Data teams to forecast revenue (weekly reporting, monthly forecasts, Budget, Long Range Plan). Build and develop data queries to extract insights from existing data base, apply data skills to identify trends in business/metrics, and discover opportunities to improve business health and yield optimization
  • Assist with the development, maintenance, and improvement of reporting tools and financial models
  • Participate in ad-hoc analysis to help drive business strategic business decisions including rights acquisitions, fast channels, ESPN Bet, 3rd party partnerships, and new product updates to help drive engagement
  • Presentation & Decision Support: assist process of crafting presentations to support executive decision-making. Regularly present analytical insights to drive decisions and identify areas for improvement

Basic Qualifications

  • 2+ years in a corporate finance / business analytics role (ad sales experience is a plus)
  • Extensive experience and high level of proficiency in Microsoft Excel modeling and quantitative data analysis. Overall outstanding Excel skills required, including ability to successfully implement nested statements, pivot tables, charting, combining functions like Index Match, Offset and Indirect
  • Outstanding analytical abilities, capable of using data tools to drive decision-making and manage large pools of data in Excel
  • Proactive communication style with the ability to build/foster relationships with both internal and external business partners
  • Strong ability to extract key information and share results that are clear and adaptable to the audience
  • Acute attention to detail and interest in troubleshooting data discrepancies
  • Strong intellectual curiosity and ability to think outside-the-box
  • Strong work ethic and an ability to prioritize across multiple projects. Goal-oriented and client-facing mentality, entrepreneurial spirit to continually innovate and add value

Preferred Qualifications

  • Experience with SQL, Tableau, Microstrategy, database tools preferred
  • Experience in SAP, COGNOS, or similar financial reporting tool preferred

Education

  • Bachelor’s degree, preferably in Finance, Accounting or Economics

The hiring range for this position in New York, NY is $104,300 to $130,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEFIN

Job Posting Primary Business:

Ad Sales Finance

Primary Job Posting Category:

Financial Analysis

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

USA - CT - ESPN Building 11 - 220 Ronzo Rd

Date Posted:

2024-07-25