Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets. Learn more at www.silabs.com.
Vice President, Global Distribution
We are Silicon Labs. We are a leader in secure, intelligent wireless technology for a more connected world. Our integrated hardware and software platform, intuitive development tools, unmatched ecosystem and robust support make us the ideal long-term partner in building advanced industrial, commercial, home and life applications. We make it easy for developers to solve complex wireless challenges throughout the product lifecycle and get to market quickly with innovative solutions that transform industries, grow economies, and improve lives.
Role
As the Vice President of Global Distribution Partners, you will lead the worldwide channel strategy that fuels our customer count and revenue growth. You’ll dictate how we engage global and regional distributors to accelerate design-in activity, broaden reach into emerging markets, and deliver consistent sell-through performance across our portfolio of wireless and microcontroller solutions.
This is a high-visibility, high-impact leadership role responsible for shaping how Silicon Labs reaches and supports thousands of customers, from global OEMs to the innovators designing the next generation of connected devices.
Responsibilities
- Define and drive the global distribution strategy: Group and develop partners by capability and coverage. Establish regional roles across the Americas, EMEA, and APJ regions and ensure clear alignment between marketing and channel strategies
- Drive development partner motions: Lead distributor-led demand creation and set expectations for broad market and long-tail account coverage strategies
- NPI launch planning - Align channel strategies by technology:
- Wi-Fi and Bluetooth Low Energy (BLE), success depends on share gain and design-win velocity; rapidly converting funnel and existing sockets
- 802.15.4 & Wi-SUN/Sub-GHz, success centers on expanding the served available market (SAM) by partnering with ecosystem players, integrators, and solution providers to create new demand and open new applications
- Data management: Establish and track key performance indicators across POS growth, design registrations, funnel health, inventory quality, backlog mix, joint marketing funds & ROI, and participate in price-book upkeep. Use data-driven insights to guide distributor behavior and ensure alignment with company objectives
- Lead our cadence: Lead quarterly and annual joint business planning reviews with top distributors, setting goals/objectives for demand creation and NPI activities. Own our training flows and schedule
- Commercials and economics: Maintain competitiveness in agreements, incentive structures, and program terms to ensure mutual success and adherence to program governance
- Build a world-class team: Recruit and develop regional distribution account team members who embody Silicon Labs’ values of innovation, accountability, and collaboration
- Represent Silicon Labs with global distribution executives: Engage at the highest levels with strategic partners to drive alignment, share insights, and foster long-term commitment to Silicon Labs success
- Continuously evaluate and evolve the model: Anticipate shifts in distributor strategy, digital transformation, and regional consolidation to keep Silicon Labs ahead of the curve
Key Success Metrics
- Customer count, funnel, demand creation DW and POS growth
- Improve funnel to design-win conversion ratio
- Inventory health: Manage inventory, turns, and mix to agreed-on standards
- Manage standard distributor performance metrics: Registration data and design-in and win detail
- Share growth and SAM expansion in key wireless markets (BLE, 802.15.4, Wi-SUN/Sub-GHz & Wi-Fi)
Skills You Will Need
Minimum Qualifications:
- Bachelor’s degree in Electrical Engineering, Computer Engineering, Business Administration or a related discipline.
- 15+ years in the semiconductor or IoT industry, including 10+ years leading global distribution or channel sales organizations
- Proven success building and executing global distribution or channel partner programs
- Experience managing complex, multi-regional distributor networks across Americas, EMEA and APJ
- Deep understanding of semiconductor distribution models, POS and design registration data, and partner incentive programs (rebates, ship-and-debit, MDF)
- Experience driving demand creation, design-in activity, and funnel-to-win conversions through distributors
- Strong grasp of wireless and MCU markets, including BLE, 802.15.4, Wi-SUN/Sub-GHz, and Wi-Fi
- Demonstrated success in building and leading global teams and collaborating cross-functionally with sales, marketing, and product teams
- Excellent executive presence, communication, and negotiation skills for managing C-level distributor relationships
- Proven track record of accelerating customer count, POS growth, and SAM expansion
The following qualifications will be considered a plus:
- MBA or advanced degree
- Prior leadership at a top semiconductor or electronic component manufacturer with broad-market distribution networks
Benefits & Perks
You can look forward to the following benefits:
- Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans
- Highly competitive salary
- 401k plan with match and Roth plan option
- Equity rewards (RSUs)
- Employee Stock Purchase Plan (ESPP)
- Life/AD&D and disability coverage
- Flexible spending accounts
- Adoption assistance
- Back-Up childcare
- Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)
- Flexible PTO schedule
- 3 paid volunteer days per year
- Charitable contribution match
- Tuition reimbursement
- Free downtown parking
- Onsite gym
- Monthly wellness offerings
- Free snacks
- Monthly company updates with our CEO
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
The annualized base pay range for this role is expected to be between $0 - $0 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant’s skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.
Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.