Responsible for driving regional growth by managing key distributors and direct accounts, aligned with national and country strategies. The role develops new business across public and private sectors through local market access initiatives and strong engagement with government, policymakers, and key decision-makers. It also focuses on securing new revenue streams (NHS and private), protecting high‑value accounts, and accelerating pharmacy channel growth through distributor partnerships.

Key Responsibilities

Manage and grow priority key accounts, delivering sales and profitability targets.

Identify and convert new business opportunities across high‑potential areas.

Engage key stakeholders (procurement, decision-makers, patient groups) and deliver compelling value propositions.

Build advocacy through strong relationships with KOLs and local influencers.

Collaborate with Commercial, Marketing, and Market Access teams to strengthen offerings.

Manage distributor performance, pricing, and channel expansion.

Support implementation and adoption of major project wins.

Lead tender processes for prioritised accounts.

Prioritise activities to maximise impact and meet funnel KPIs.

Ensure excellent customer experience with cross‑functional teams.

Conduct account reviews as required.

Maintain high administrative standards (Salesforce, reporting, training, forecasting).

Main Accountabilities

• Regional sales, growth, and margin performance
• Distributor management and commercial excellence
• New instrument placements and successful implementation
• Increased utilisation in high‑growth accounts
• Tender submission, implementation, and retention
• Market access achievements with NHS bodies
• Corporate portfolio expansion
• Professional conduct and continuous development