City, State:

Denver, Colorado

 

Title: Digital Strategy Manager

Location: Denver, CO

FLSA: Exempt

Status: Full-time

Reports to: Director of Digital Strategy

Pay Range: $70,000-$80,000

About Us: We are visionaries in the hospitality industry, fueled by innovation and precision, and guided by our core values of being Dynamic, Deliberate, and Distinct. As a privately owned hotel management company, we are committed to providing experiences and opportunities for our guests to create lifelong memories through travel. Managing a portfolio of over 160 hotels across the United States, we offer extensive growth opportunities for our partners and investors, and exceptional hospitality career opportunities for our team members.

Job Summary: The Digital Strategy Manager leads the development and execution of digital initiatives to enhance the online presence and marketing performance of Stonebridge Companies’ hotel portfolio. This role oversees content strategy, website management, social media engagement, and digital advertising, ensuring alignment with business goals and delivering impactful results.

Essential Functions and Duties:

• Lead the content strategy and development for branded and vanity websites, ensuring alignment with marketing goals.
• Manage digital budgets, ensuring cost-effective use of resources and alignment with business objectives.
• Oversee the vision, creation, and maintenance of vanity sites
• Develop and execute display and search ad campaigns to drive traffic and revenue.
• Support new property openings and acquisitions with digital and creative marketing initiatives.
• Collaborate with hotel leadership to present digital strategy results and recommendations.
• Oversee social media accounts, including content creation, publishing, engagement, and ad strategy.
• Create marketing collateral, such as group flyers and property information sheets, to support sales efforts.
• Manage relationships with third-party vendors and partners to optimize digital performance.
• Monitor website performance and analytics, using insights to improve user experience and conversion rates.
• Ensure consistency in brand messaging across all digital platforms.
• Stay current on industry trends and emerging technologies to identify opportunities for innovation.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

Required Experience, Education, and Skills:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• 5+ years of experience in digital marketing, content management, or a similar role.
• Proficiency in content management systems and web analytics tools.
• Familiarity with online travel agencies (OTAs), third-party booking platforms, and customer review channels (e.g., TripAdvisor, Expedia, Yelp).
• Experience managing social media accounts, including content creation and ad strategies.
• Strong understanding of digital advertising, including display and search campaigns.
• Graphic design experience preferred, with knowledge of tools such as Canva or the Adobe Creative Suite.
• Excellent project management skills with the ability to handle multiple tasks and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• A proactive and innovative mindset, with a passion for staying current on digital trends and best practices.

Work Environment:

• Primarily works in an office environment with frequent use of computers and digital marketing tools.
• Requires extended periods of sitting and performing detailed work on multiple projects.
• Occasional travel to hotel properties for on-site support, new openings, or acquisitions.
• Ability to manage multiple deadlines in a dynamic and fast-paced work setting.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Equal Employment Opportunity: Stonebridge is committed to equal employment opportunities. We do not discriminate based on race, color, religion, sex, pregnancy, national origin, ancestry, age, marital status, sexual orientation, veteran status, physical or mental disability, or medical condition. All aspects of employment, including recruitment, hiring, advancement, compensation, benefits, training, promotion, transfer, discipline, layoff, recall, and termination, will be conducted without discrimination. Reasonable accommodations will be made for disabled team members.

Resumes and applications for employment will be evaluated based on qualifications and the ability to meet the position's requirements.

Join us in creating extraordinary experiences and opportunities for our guests and team members.

Our company does not discriminate against its associates or applicants because of race, color, religion, sex, pregnancy, national origin, ancestry, age, marital status, sexual orientation, veteran status, physical or mental disability or medical condition. Equal employment opportunity will be extended to all persons in all aspects of the employer-associate relationships, including recruitment, hiring, advancement, compensation, benefits, training, promotion, transfer, discipline, layoff, recall and termination. Every reasonable accommodation will be made for disabled associates.

Resumes and applications for employment will be evaluated on the basis of qualifications to meet the requirements of the position and ability to perform the requirements of the position.