About Us 

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.  

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.  

Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating. 

As Sr Manager, Go-To-Market Strategy you will… 

Play an integral role in coordinating, executing, and scaling all go-to-market activities across Roundel.  This will require leveraging a detailed understanding of the Retail Media landscape to identify opportunities that advance our strategic positioning and deliver on our growth objectives.  You will work in close partnership with a diverse stakeholder group across Roundel and broader Target to implement these strategies – ensuring robust cross-functional alignment at each step of the way.  You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a good understanding of marketing, media products, and the digital industry. 

A successful candidate will be an integral member of the Roundel Go-To-Market Strategy & Operations team, specifically reporting to the leader of the Go-To-Market Solutions team. 

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Job Duties: 

• Serve as a hands-on leader, managing two or more Go-To-Market members while also driving workstreams individually 

• Be a commercial strategist for Roundel’s rapidly growing media business  

• Identify and develop new strategies and partnerships that support our growth objectives, increase our value proposition to our customers, and deepen our strategic positioning 

• Partner closely with the cross-functional stakeholders in Sales and Account Management, Performance and Insights, Product, and Operations to support their strategy development and execution 

• Drive analyses using internal and external data sources to define / inform our go-to-market strategies across sales segments and/or products 

• Lead team in support of key aspects of our ad platform and go-to-market operations - business planning and revenue operations, product commercialization, seasonal/key moment activation, and/or the development of sales resources and insights 

• Lead competitive analysis and support voice-of-customer activities, and synthesize this insight to support stakeholders across Roundel 

About You:

• Bachelor's degree or equivalent experience 

• 6+ years of experience in Sales Strategy & Operations, Digital Media, Ad Technology, Management Consulting, or equivalent experience in an organization 

• Comfortable navigating ambiguity, demonstrating a bias for action to drive business results 

• Strong analytical problem-solving skills and attention to detail 

• Understanding of digital media systems and technology 

• Ability to analyze and synthesize complex information into actionable insights and recommendations 

• Proven project management skills with experience leading cross-functional initiatives 

• Track record of continuous improvement – leveraging experiences and setbacks to drive professional growth 

• Excellent written and oral communication skills