Job Description

About Embry-Riddle Aeronautical University:

At Embry-Riddle, we take pride in our position as the world's largest and most comprehensive university dedicated to aviation and aerospace. Located in Daytona Beach, Florida, and Prescott, Arizona, our esteemed residential campuses offer a prestigious educational experience. However, our commitment to education knows no borders as our Worldwide campus expands our reach globally, providing a world-class education online and at approximately 110 locations across the United States, Asia, Europe, and Central and South America. This breadth of reach ensures that students can access our exceptional programs without geographical limitations.

With a history spanning nearly a century, we have continually adapted to the dynamic needs of the industries we support. In the Academic Year 2022-23, we welcomed over 11,100 students to our residential campuses and over 19,000 students at our worldwide campus.

Join our global community and embark on a journey of academic excellence and limitless possibilities. Employees working more than 30 hours a week can enjoy medical, dental and vision benefits, an amazing retirement plan with immediate vesting that includes a 6% gift

and up to 4% match, free tuition for employees and their immediate family members, and a generous personal leave program. To find out more about our benefits and why ERAU has been named a “Great College to Work For” for 13 consecutive years, visit our careers page.

The Opportunity

The Embry-Riddle University Communications Team is looking for a dynamic and positive team player to fill the manager of media relations role to help us to share our story to the media and beyond. This position will manage media relations across the Daytona Beach, Fla., and Prescott, Az., residential campuses as well as the Worldwide campus. You will be responsible for writing, pitching and posting news releases; developing and maintaining relationships with local, regional and national news outlets; and creating compelling stories that showcase our expertise and impact in aviation and higher education.

You will work closely with faculty and staff to gather stories, as well as overseeing our database of faculty experts and coordinating high-profile media interviews and opportunities for our experts.

Responsibilities

· Write, edit and distribute news releases to relevant media outlets, following AP style and best practices.

· Develop and execute earned media strategies and campaigns to increase our visibility and reputation.

· Build and maintain a network of contacts with journalists, editors, producers and influencers across print, broadcast and online media.

· Monitor and analyze media coverage and report on the effectiveness and outcomes of media relations activities.

· Coordinate and prepare spokespeople for media interviews and events.

· Work closely with other communications team members and cross-functional teams to identify and leverage media opportunities.

· Indirectly manage news writers and strategically plan and post stories.

· Oversee our PR software platform and stay abreast of new strategies and technologies for media planning.

· Stay updated on media trends and best practices and provide recommendations for improvement.

· Be available for situations of crisis/reputation management and serve as a backup on the University’s Emergency Operations Team (EOT).

Qualifications

Qualifications

· Bachelor's degree in journalism, communications, public relations or related field.

· At least five years of experience in media relations, preferably in aviation and/or higher education sectors.

· Strong writing, editing and storytelling skills, with a portfolio of published news releases and media stories.

· Proven track record of securing media coverage and building relationships with media outlets.

· Excellent verbal and interpersonal communication skills, with the ability to pitch and persuade effectively.

· Ability to work under pressure, meet deadlines and handle multiple projects simultaneously.

· Ability to work collaboratively and cross-functionally with internal and external stakeholders.

· Proficiency in Microsoft Office, Google Suite, media databases and social media platforms.

· Experience with public relations and earned media distribution platforms.

· In-office work required.