Digital Marketing Lead, Sport & Athlete

Posted:
9/25/2024, 8:04:36 AM

Location(s):
Beaverton, Oregon, United States ⋅ Oregon, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

In Nike Digital Marketing, our role is to serve the athlete at the pace of culture in the places & spaces that matter most to them. This team is uniquely designed to connect the emotion of the Nike Brand, product, and experiences to athletes* in new and powerful ways. The Global Digital Marketing offense delivers disruptive digital strategies to maximize brand concepts in service of our greater vision of making athlete dreams real.

WHO WE ARE LOOKING FOR

We’re looking for a North America Digital Marketing Lead for Sports who will lead distinctive and disruptive digital strategies and plans that expand Nike’s brand connection & influence 

The ideal candidate is deeply passionate about Nike, Athletes, Sport and Culture. They have a strong vision for how Nike can cultivate innovation and inspiration at the pulse of the game to bring the Future of Sports, Nike and the Industry into the now. Deep digital marketing experience and calculated risk-taking is key in this role, as is a deep understanding of the Sport, the community, and its fans. We are looking for an individual who will bring contagious curiosity, unrelenting passion and consistent commitment to finishing the play. 

WHAT YOU WILL WORK ON 

This role will define and lead digital marketing plans for Sports & Athletes, delivering both disruptive ideas to ignite the brand, as well as digital experiences and plans that deliver against business outcomes and drive growth. That includes managing end-to-end digital marketing content & journey briefs, to make our owned platforms the strongest point of distinction to create the most disruptive marketing in Sports.

WHO YOU WILL WORK WITH 

We’re a diverse, inclusive, innovative, and passionate team. In this role, you’ll report to the NA Digital Director for Men’s. You will work closely and collaboratively with Brand Management, Integrated Media, Social, Comms, Sports Marketing, Creative, and Business leads across Men’s and Global Brand and Digital Teams. As needed, you will manage agencies and partners to bring strategies to life.  

WHAT YOU WILL BRING

You will bring a desire to be part of a fast-paced, high energy, skilled team of digital marketers who have a passion for sport and crafting meaningful connections between consumers and the Nike brand. You have a strong understanding of digital marketing/storytelling and Athletes.

  • 5+ years of experience driving Digital Marketing in sports at a global, Geography and/or city level 
  • Expertise and knowledge of Sports and athletes and a genuine excitement and passion around this space
  • Understanding of new technologies and how to bring new ideas to life
  • Strong understanding of full funnel digital marketing strategies and how to collaborate with cross functional stakeholders  
  • Strong analytical skills and proven capability to use data to drive business & marketing decisions
  • Effective communicator, both written and verbally
  • Great interpersonal skills and teamwork mentality and ability to work cross-functionally
  • Experience managing agencies and third-party vendors
  • A strong sense of personal accountability and a bias for action