• Lead industry competence development by networking with global industry players and building strong industry insights.
• Engage with customers through advisory discussions, technical solutioning, and proof‑of‑concept activities to validate use cases.
• Facilitate connections between EUs, OEMs, and B&R, supporting OEMs that require EU references for solution alignment.
• Drive thought leadership through active participation in industry events, associations, fairs, and social media to strengthen brand presence.
• Apply a consultative sales approach by organizing customer days, presenting customized value propositions, and promoting portfolio offerings to expand share of wallet across key accounts or industry segments.
   

Qualifications of the role

• Bachelor’s degree in Engineering (Mechanical, Electrical, Electronics, Mechatronics, Instrumentation, or related field).
• 10–12 years of relevant experience in pre‑sales, sales, business development, technical sales support, or prescription roles, with 6–8 years of leadership experience.
• Strong leadership capability to manage and develop teams of industry and portfolio specialists.
• Experience in industry-specific marketing, including creating and executing segment strategies (Pharma, Packaging, Printing, CPG, Electronics Assembly, Battery, etc.).
• Proven ability to collaborate with Innovation, R&D, and Product Groups to build future opportunity pipelines and translate market needs into product strategies.
• Skilled in value proposition creation, sales tool development, and supporting consultative selling for complex technical portfolios.
• Strong market intelligence skills, including monitoring trends, collecting insights, and conducting competitor benchmarking.
• Experience in market development, driving growth across verticals, and leading product initiatives in Vision, Mechatronics, Motion, Automation, IIoT, Edge, and Adaptive Automation.